Address: 19-21 Cecil Ct, London, WC2N 4EZ, United Kingdom
Phone: +442078362182
Rating: 4.8
based on 144 reviews.
Book Selection
Pros:
"It's a delightful alternative book store with titles from ancient history to religion to spirituality to yoga."
"Huge variety of esoteric literature and at some titles they have second hand books at excellent condition at low prices."
"Many Prices were even competitive if not cheaper than online."
"If esoteric literature is your particular thing, then this place is for you."
"Incredible range of books and a great selection of tarot, oracle cards, incense, trinkets and a nice selection of crystals."
"Here you can find any kind of books you like most of them helping me to become a better version of myself."
"The best selection of esoteric books in London, I’d say. Huge range and stocks some of the harder to find BLP and akin."
Cons:
"However, why I am not leave a higher review is due to some of the products they sell namely White Sage, Palo Santo and Dreamcatchers."
"Not cheap, though many books are hard to find so the pricing in those respects is reasonable."
"It's less of a bookstore than it used to be and has a big part for tools and minerals that has taken room from the books lay outs which I preferred."
"Some of the shelf edge labels are a bit misleading so you still have to hunt around for some of the books in the lower floor."
"Not what you would expect for an expensive, rare title."
"I wish I had been told he was an 'Alternative medicine practitioner' first and foremost."
"It arrived with writing on the first page of the book. Marks and skuffs."
Staff and Service
Pros:
"Very knowledgeable staff, always ready to help."
"The staff are really helpful & knowledgeable."
"The staff are always knowledgeable, polite and helpful."
"Lovely, knowledgeable staff and the perfect place to find the right book!"
"Staff are always happy to help."
"Friendly staff as well!"
"The people who work here are knowledgable, helpful and kind."
Cons:
"The large staff seems to have nothing better to do than engage in loud and incessant chit chat."
"I would not recommend the clairvoyant however, maybe others are different but I felt my £60 fee was a complete waste of money."
"Could be a wonderful shop, but it's completely ruined by staff who are - for the most part - unpleasant, passive aggressive creeps."
"Really poor costumer service....."
"It took some time for them to respond after I emailed them about the issue."
"I've pretty much given up shopping here."
"This makes an attempt at a quiet and contemplative browsing experience nearly impossible."
Store Atmosphere
Pros:
"An absolutely magical place."
"It has a really inviting and tranquil vibe."
"Very nice book shop with variety of books and the atmosphere will bring you back in the history and you will find your self in past where the book shops were the centre of information."
"It's evocative of enchantment."
"Beautiful music mainly of the spiritual variety."
"I felt as if I was in a secret shop from a Harry Potter novel and could have spent hours here."
"What a beautiful little relic in the heart of London."
Cons:
"Only downer was the closing time, so many fascinating, interesting objects to look at, I didn't notice how quickly the time just flew by."
"You can have a tarot reading there if you want although other customers will be able to hear your reading."
"My reading was super generic, not personable at all and completely inaccurate."
"They also carry out Readings."
"An inspiration for the magic shops in Harry Potter when J.K. Rowling worked around the corner."
"Charged for priority shipping, sent standard."
"I've been coming here for over 10 years and it used to be amazing and full of wonders. Unfortunately, it's now become a little tacky and lost its uniqueness."