Assa Reviews Summary

Food Quality

Pros:

• "All of which were delicious and come highly recommended."
• "I got the hot stone bulgogi bibimbap and it was delicious. Lots of crunchy rice at the bottom of the stone bowl."
• "The broth is very flavorful as well."
• "The big noodles hotpot is the best! very filling and meant for sharing."
• "Fish cake, sweets potato noodles and rice cake with a spicy sauce were very nice."
• "The food was so good. It was the first time I had army stew. It was very tasty, spicy."
• "Delicious! We had a beef hot pot, some galbi, kimchi fried rice, and seafood pancake. It was all fantastic."

Cons:

• "For one, the meat used in the hotpot was extremely cheap and poor quality and based on the price of the hotpot (£30) this is a complete ripoff."
• "Honestly, I’m very disappointed when the foods were served. The amount of meat was about three 2 pound coins with the same thickness of the coin."
• "A bit disappointing with Yukkaejang."
• "The black bean noodles were overcooked and too soft, they tasted like water and there was a watery pool at the bottom of the bowl."
• "Beef tartare is horrible. Taste like meaty ice, the worst tartare I have ever had."
• "Doenjang jjigae was too salty, too much paste, I hope they seasoned the broth, lack of flavour."
• "However, our second starter tasted very poor - the rice cake tasted blend, didn’t soak up the sauce at all."

Service

Pros:

• "Service was great at the start but the waitress at the end taking our bill was very rude and was snatching the bill off us."
• "Really nice and fast service. Staffs are helpful and nice."
• "The staff were all very attentive despite how busy this restaurant gets, and the food hadn’t disappointed me."
• "Great restaurant with attentive and friendly staff."
• "Really friendly and helpful staff."
• "The service was quite attentive and fast and the waitress who served us was very kind."
• "The waiters were lovely and attentive."

Cons:

• "Overall, this restaurant is overpriced and not worth the shi*ty low quality of the food."
• "Food was ok but service was poor and inattentive."
• "Rude and dishonest waitresses."
• "Poor handling of the problem in general - 2/5"
• "Furthermore, one staff with the ponytail ignored me two, three times when I said I would like to order."
• "Service was poor and didn't feel we were welcomed as we were constantly ignored by staff."
• "Worst customer service that I’ve ever experienced."

Value

Pros:

• "Probably the last restaurant in London serving food as it should be and costed fairly."
• "Really good value - £76 including drinks and service."
• "A very tasty meal for cheap."
• "Halal Authentic Korean food. Need I say more? Fine. Very reasonably priced given its location."
• "Good wide range of Korean food at a fair price in the centre of Soho."
• "Great value for your money."
• "Great food and great prices!!!"

Cons:

• "Prices are medium-high."
• "Very overpriced. Won't go again :("
• "Not really worth the money but it’s worth trying for once."
• "It’s quite expensive, but if you really miss Korean food, it’s worth visiting."
• "Nice but not amazing, and not particularly cheap for what you get."
• "The price is not cheap."
• "Not authentic & really quite pricey."

Atmosphere

Pros:

• "Amazing atmosphere. Fully of Korean eating here so it can't go too wrong."
• "Staff are super kind and the atmosphere is great with some good music to bop to."
• "LOUD K-pop is always blaring and most of the customers are regulars, always a good sign."
• "The place is nice and cosy with korean music wich is fun to listen to."
• "It was cosy, busy, and a bit noisy as everyone was chatting joyfully with their friends. Wonderful vibe."
• "The atmosphere was sweet, the music was amazing."
• "The atmosphere is lively, the wait staff are attentive and speedy and the food is gorgeous!"

Cons:

• "It’s a bit noisy, but when you’re concentrated on eating food this good it doesn’t matter."
• "The only downfall is the seating inside is way too cramped."
• "The place was noisy and crowded."
• "The only thing I would change would be the music, and just a word of warning…. The clothes you wear at this place will smell of Korean food, and getting on the tube after was embarrassing."
• "Perhaps the volume of the music is a bit too loud (at least on the upper floor)."
• "The place has air con so it could get a little bit cold sometimes."
• "Music is too loud, made me feel headache."

Hygiene

Pros:

• "I have seen them clean it after a customer leaves, very well kept hygiene."
• "Especially during this pandemic, you will feel very safe and guarded while eating as they have walls to segregate others."
• "Good Covid precautions with screens and distance between tables."
• "Easy to find and attentive, fast service. Clean toilets, too."

Cons:

• "0 food hygiene Rating (2022 May)."
• "The waitress brings out our food and coughs onto it while she places the dish on the table right in front of her."
• "The environmental looks very cheap. The toilets are dirty."
• "The only “suspicious” thing was the fact that we ordered tap water but got a jug of a brown liquid."