Address: 4 Broadwick St, London, W1F 8WA, United Kingdom
Phone: +442077348873
Rating: 4.4
based on 196 reviews.
Quality of Doughnuts
Pros:
"The doughnuts were AMAZING and totally understand how they are labelled the best doughnuts around."
"Possibly the best doughnuts i've ever had! Delicious!"
"Delicious doughnuts with both more interesting and classic flavours/combinations."
"The peanut butter and jam was a good balance of sweet and tangy. Beetroot sourdough doughnut was soft, fluffy and right amount of sweetness."
"The best doughnuts you will find in central London."
"This delightful bakery offers an incredible range of doughnuts, ice cream, cookies, chocolate, and coffee, all made with the finest ingredients and much love."
"The Lamington, a dense sourdough cake glazed with dark chocolate, covered in coconut flakes, and with a thin layer of raspberry jam in the middle."
Cons:
"The quality of the dough; it was not fluffy, or moist and the flavours were extremely mediocre."
"I was quite disappointed - the doughnut was not impressive, it was very average."
"The matcha one barely tasted of matcha; for me it was really doughy and a little hard."
"I thought the doughnut's were quite dry."
"The confectioners 'custard-like' flavoured fillings tasted quite bland and not as rich as you would expect from a creme filled indulgent doughnut."
"Mine was chocolate and honeycomb which may as well have just been chocolate and was nothing special."
"The gingerbread also had a nice flavour but the texture wasn't right and the banana cream was downright gross."
Customer Service
Pros:
"Great doughnuts and great service. Free delivery is the icing on the cake."
"The staff are always lovely. They guys and gals are always positive, funny and accommodating."
"Not only are the doughnuts so yummy the service is impeccable."
"I always get friendly service from the staff and love the atmosphere of the store."
"Staff were absolutely great. Food looked lovely but my 87 year old Mom can't get a cuppa there because she only uses cash."
"The staff at the Soho branch are amazing and really friendly."
"The woman serving was really friendly and engaging."
Cons:
"Both times I’ve been here the workers are really unhelpful and make you feel like your presence in the shop is making them suicidal or depleting their happiness."
"Wish they had a larger seating area, as it's hard to share/gorge on sweets with just a tiny stool and counter."
"The servers at this store on Saturday 7th January evening we’re extremely rude sadly."
"Very disappointed by the staff at this branch, customer service isn’t what we were used to."
"It’s a lovely shop with great donuts but the workers really put you off with their apathetic attitudes and their lack of customer service."
"The staff always seem bored and even rude at times too."
"The staff were not very friendly, the woman in there completely ignored my wife."
Price and Value
Pros:
"Coffee and a doughnut add up to £5, not too bad for the quality and given that it's London."
"Fairly priced too - coffee and donut to go for 4 pounds - definitely a better price than a lot of snacks to go in London."
"Worth the price as a special treat."
"A bit expensive though, but worth for a little treat to your hungry self."
"They seem pricey, but they are pretty huge, and decadent."
"£8 for a coffee and a doughnut. You can decide if you think that’s reasonable."
"All a little on the sweet side, but I'll not have my sweet tooth satisfied any other way!"
Cons:
"2 doughnuts was £9!!! After paying that amount I expected good doughnuts."
"It is a cool place for cool people who are willing to pay almost 11 pounds for three doughnuts."
"The 'regular' coffee was tiny, which was a rip off."
"The first thing which shocked me was the price of £3.50 for one premium doughnut 🍩 is a bit expensive."
"Very good doughnuts, friendly staff, nice place. However, do they have to bee extremely expensive?"
"They are definitely overpriced (spent £10.45 on 3 doughnuts)."
"I really like their doughnuts but the poor rating is for their extortionate prices of their coffees. £4 for a iced oat milk latte!?! I know this is Soho and things are a little more expensive but 50p extra for oat milk is some serious discrimination against lactose intolerant customers."
Atmosphere and Accessibility
Pros:
"The staff is friendly and welcoming, and the cozy interior provides the perfect setting for enjoying a sweet treat and a hot cup of coffee."
"The atmosphere and service are also top-notch."
"This store is new in the area and it's not that popular yet. That is probably why the ambiance was quiet and cozy -- unusual for a store in Soho."
"Located on Broadwick street right next to Venchi Chocolates & within 5minutes walking distance from Piccadilly Circus station/Chinatown."
"Ambience was nice, friendly staff, branding was great."
"The sourdough gave it a unique flavour, and the banana custard was delicious."
"The variety in flavours is wide yet refined."
Cons:
"Wish they had a larger seating area, as it's hard to share/gorge on sweets with just a tiny stool and counter."
"The place is tiny and there is no loo/bathroom/toilet."
"There is a step going up into store so difficult for wheelchair users."
"It only has a small galley where the counter is and a bar style seating around the back wall opposite."
"The shop is small and maybe a little cramped for customers."
"This place is tiny with just 6 seats."
"Came here for the eat out scheme, shop was empty, when I asked whether boxes were included, I was told 'yes but no,' without any explanation."