Primark Reviews Summary

Store Layout and Accessibility

Pros:

• "First visit to this branch of primark, and unlike some other stores it's on two floors, very tidy, light and bright."
• "Much more relaxed feel than the Brum City Centre store. Slightly smaller, but same excellent range with a neater layout."
• "Has all the main departments you would expect. Lifts and escalators take you upstairs."
• "The store is quite spacious and clean to get around and often there isn't a long queue."
• "Great store easy to navigate with a pram."
• "Went in when store opened. Everywhere was clean & tidy."
• "The Primark at The Fort shopping centre. The young lady serving me was so kind and helpful."

Cons:

• "So much hype for it being the biggest store in 'Europe' but you keep going up and down."
• "Walked out....queues were all around the shop on both floors.......won't be going back....will stay loyal to Next....."
• "Very cluttered, the rails are too close together, it's not very easy to shop."
• "There isn't a lot of space between clothes. So I do not know if you can get around safely in a wheelchair."
• "The store itself is ober crowded, no one in forcing social distancing and people with no face masks on."
• "Don’t bother going here if you’re male. There’s a small corner for men’s clothes thrown in with kids and household."
• "Trying to find anything is almost impossible."

Customer Service

Pros:

• "Staff friendly."
• "Today I was served by a young man in returns that had excellent customer service."
• "Expected an awful morning shopping but NO absolutely wonderful loads of helpfulness from staff shop looked wonderful check out was fast and efficient thank you larna and thank you primark at the fort credit to all the staff."
• "First time visiting the store at the fort with my wife. Amazing customer service from Lovely supervisor Lucy, who help us carry bags to my car."
• "The staff are very helpful and friendly."
• "Staff are really nice & helpful, it's a nice big store."
• "The staff were extremely helpful, especially Nahim who helped me find some disused boxes for some little jobs that I have at home."

Cons:

• "The staff look miserable and don't have good customer service skills, they all need booting out and replacing imo."
• "The staff couldn't care less to work there."
• "No social distancing anywhere in store staff have masks below nose not even the security had mask on."
• "The primark staff are incredibly rude and lack good customer service."
• "Terrible service from a young girl on tills in the men's section."
• "Really poor customer services, must of been around 8 workers in the changing rooms, sitting round having a loud chat."
• "If it was possible I would give - zero star to this store as they hire worst doorman Shahzeb who got no respect for customers."

Pricing and Quality

Pros:

• "Cheap items can be bought. The quality may not be amazing but it's good for children as children grow very fast."
• "Quality generally great. Bargains galore - look for reduced labels."
• "Love Primark. The quality for the price is unrivalled."
• "Large Selection of clothes - sale items are pretty good too."
• "Great selection of item's. Reasonable price's."
• "They have a great choice of clothes in smaller and larger sizes for both men and women."
• "Absolutely fantastic store such a variety of everything clothes are amazing and a lot cheaper than other high street stores will definitely be visiting this store frequently."

Cons:

• "Also I know the stuffs cheap but after a few washes most stuff is ready for the bin."
• "Cheap clothes, however be warned a noticeable number of their products are damaged or incomplete."
• "Very very disappointed. I didn't even find a plain black shirt and plain black pants. Stock is very few."
• "Always too busy. The children's department is always a mess and you can't find particular sizes as everything's mixed up."
• "Like a big car boot clothes everywhere on the floor thrown here there and everywhere."
• "It's good but the only problem I saw is I was looking for a faux fur coat and the only size they had was L no bigger."
• "This place is fine if you're a size 12 or under. If you want anything larger don't go to this primark."

Shopping Experience

Pros:

• "Great highlight for fort shopping centre. With a massive free parking including underground parking this is the best place to shop for bargain clothes and accessories in Birmingham."
• "Plenty of free parking. Big players here include Wilkos, Next, Tui, and JD sports."
• "Has bonus free parking!"
• "Very easy access, with parking and eating places. The place is clean with friendly and helpful staff."
• "Lovely store, well laid out and well stocked. Free parking and very convenient."
• "Overall my favorite store by far."
• "Just love this store. Always pick up bargains here."

Cons:

• "The locals here are bloody awful, rude, messy people."
• "The place is a bargain, with some great finds. However, it's like a jumble sale shop."
• "At times it can become nightmare to find parking."
• "Usually very busy and the car park at The Fort is always a nightmare."
• "Late sunday afternoon, a large primark queue with only 3 cashiers serving customers."
• "Queues are ridiculously long and seem to take forever to get served."
• "Nightmare place, filled with animal like shoppers."