"Spread over 5 levels, there is men's sections, 2 floors of women's clothes, a baby and children's floor and then the top floor there is a huge home section and relaxation area, stocking yoga items and much more."
"Nice sitting places with the cafes and you can refill your water bottle at the refillable water stations."
"More like a department store, very modern and spacious."
"Visited Primark High Street Branch Birmingham. Everything was well placed."
Cons:
"The store itself could do with a good clean and the positioning of most of the clothing lines are scattered not featured."
"Very big store I got lost in here and had to ask for help finding my way out."
"The only thing I didn't like was clothes mixed around everywhere and in all the wrong places, it made it very hard to figure out the price of some items and looked a little messy."
"It could really do with seating on all floors for partners waiting for their other halves to try on 1 item in 15 different colours."
"A map on entry would be handy and more staff definitely needed the whole store was so disheveled and untidy."
"Things seemed to be scattered about in ladies section, very difficult to find bikini bottoms to match the top as they weren't on the same rail."
"But they could maybe arrange and manage everything better, at peak hours it just looks like a flea market with the clothes taken off hangars and some on the floor as well."
Staff and Customer Service
Pros:
"Staff were extremely helpful and the store was clean."
"Kept tidy and clean and staff on tills were friendly."
"I was blown away with the customer service today by Javita in the fitting rooms, she was wonderful in assisting me and my daughter while shopping for new clothes."
"The staff were fantastic and so helpful."
Cons:
"Awful, dirty changing rooms. I have never seen anything like it - full of litter and food items - staff standing around doing very little!"
"The staff on the till are not polite, they say the total price of your goods and no hello or have a nice day."
"The employee(woman) who attended me was extremely hostile which surprised me because the customer service has always been excellent."
"Staff on the shop floor are just the most unhelpful people you could wish to meet."
"The lady at the -2 fitting room was very rude."
"Staff could smile a bit more, they all look miserable and unhappy."
"I have never seen so many staff in a shop stood around chatting and not working!"
Product Selection and Stock
Pros:
"If you like Primark then you will enjoy this as they have room for plenty of stock and the full range."
"Primark has a lot of varieties and it is essential for living on a budget."
"Always fully stocked with lovely affordable clothes."
"You name the thing and you will find it here."
"The largest Primark in the world! Incredible. Houses a barber, beauty bar, canteen, cafe, which is Disney themed, custom shirt station and so much more!"
"Absolutely super awesomely place to shop for your clothing and footwear especially if on a tight budget."
"This new one though is much cleaner and neat. Clothes were well presented and not looking like a jumble sale."
Cons:
"Nothing extraordinary. Just another primark and to be honest ive been in better stocked ones."
"Very disappointed. For all the space in store there isn't a lot of choice."
"Clothes on racks needed a good ironing, poor quality fabrics, poor finish on most items and packed to the rafters."
"Was told it was the biggest but in truth it's not, Gregg's takes up most of one floor."
"Hoped that the biggest Primark in the world will also have a lot more stock that wouldn't be found in other primarks but most of the stuff they have can easily be found in other primarks too."
"I was disappointed with the Disney section as there didn't seem to be much choice there."
"I was really sad to see that lot of cheap and of not so good quality things."
Facilities and Amenities
Pros:
"Restaurant is well decorated and adorned in Disney themed art."
"They even have boyfriend/husband corners sofas excellent to have."
"Superb well designed superstore in Central Birmingham. Prices easy on the pocket excellent quality and value."
"There is a cafe, a Disney cafe, a barbers, a beauty salon and even 'boyfriend/husband sofas' in corners of the floors."
"BIG!!! What can I say, situated over 5 floors with a cafe and multiple entrances and exits at different levels, you will surely find what you need here."
"The infrastructure and the interior is very trendy and beautiful."
"Offers lots of options for clothes, home base and also has a Gregg's inside!"
Cons:
"This Primark store hasn't got a public bathroom."
"Closed gents toilets so big queue to use the disabled."
"However, what i don't understand is why one of the doors in the ladies toilet by Greggs, on the floor above the men's section is spoilt."
"The toilets are so filthy, I'd rather have my bladder burst inside me than use the toilets."
"One of the ⭐ milk shakes literally tasted of actual milk with no flavouring, think it should have been mint."
"Cafe closed so used the second floor care which was terrible."
"But to be threatening a customer his badge should be stripped."