Address: 13 S End Rd, London, NW3 2PT, United Kingdom
Phone: +442074316050
Rating: 4.4
based on 173 reviews.
Food Quality
Pros:
"The croissant cube was flaky and the berries filling was so refreshing as the tanginess balanced nicely with the buttery croissant exterior."
"Outstanding bread and pastries are absolutely delicious and made with great care."
"The chocolate croissant I tasted was soft and rich without being overly sweet, the perfect balance between tender and flaky."
"gluten free brownie is amazing, so gooey plus not to sweet and the wholemeal sourdough is the best sourdough i can find in London."
"Their food is amazing ... ! In particular I fell in love with their CHOCOLATE BABKA!"
"The pastry was nice."
"Food is really really good."
Cons:
"Would be good at half the price, but agree with all the other reviews mentioning shambolic service and surprisingly high prices."
"Unfortuntely, it was overloaded with the cream cheese, looked like a JCB had scooped it into the bagel, i literally had to remove most of it as it was so excessive, the taste was below average."
"The donuts are overpriced: £2.95 for a donut filled with a strange cream."
"The challah, for me, was disappointing. It was over baked and harder than I’d like."
"Sadly, challah loaves looked a bit burnt."
"The items on sale appear substandard."
"The bread is nothing special and I found it better in other places."
Customer Service
Pros:
"The service is incredibly friendly & helpful with the staff showing a passion for what they bake."
"The friendliness of the staff cannot be overstated."
"Staff always very friendly."
"Staff couldn't be friendlier."
"The staff were so friendly. The iced latte was delicious and the same price as the big guys next door."
"Staff are friendly and helpful and you can pre-order to ensure you get what you like."
"The staff were very kind and helpful."
Cons:
"Impatient and incredibly rude staff behind the counter this afternoon."
"The staff and manager proceeded to giggle on."
"The staff were extremely rude, I was given the wrong drink, and we were told that we had spent too long sitting at one of the tables."
"The tenor of the manager’s response was instantly confrontational."
"The lady behind the counter was mumbling and I could not understand her, so I leaned forward to be able to hear her, not only do I get told off rudely for leaning too close to the baked goods."
"Very POOR attitude."
"Staff (and especially the owner) are rude and have no idea of customer service."
Atmosphere & Cleanliness
Pros:
"You certainly get what you pay for. Spotlessly clean."
"This bakery seems to be dog-central with 1 in 2 customers coming in with beautiful dogs."
"It is cosy inside and always clean and tidy."
"Nice bakery with warm interior design."
"Such a wonderful little place, I love the atmosphere, the food and the delicious coffee and of course the bread!!"
"Spotlessly clean and really lovely serving staff."
"They have an ample seating area outside, just missing more indoor space."
Cons:
"I paid £15 for a thoroughly unpleasant experience which is a shame as the food was nice."
"It was not a nice atmosphere to be in."
"The most annoying thing was that they allow dogs inside the shop! Awful!"
"Well overpriced, not exceptionally clean considering that is bakery."
"Inside is very narrow and busy especially on a weekend."
"Though it’s average good the staff is very unfriendly and extremely slow."
"The service is a bit disorganised when busy."
Value for Money
Pros:
"True: this place is higher priced than the average bakery, but it is not expensive because the product is superior."
"All in all price was reasonable given that its Hampstead Heath!"
"From my perspective it's absolutely not overpriced if you think about the time, work and effort they put in little Bakerys like that- you get proper bread etc. with incredible quality."
"expensive place but you pay for the quality."
"This place beats all the chains and local bakeries hands down. The quality of the product is really superior."
"Best bread in London. By a mile."
"All goods are handmade and have a high quality."
Cons:
"Would be good at half the price, but agree with all the other reviews mentioning shambolic service and surprisingly high prices."
"The donuts are overpriced: £2.95 for a donut filled with a strange cream."
"It was pricey at £6.50 for 1 pastry and bottled water, they don't have a price on the menu."
"Overpriced. All I wanted was a coffee, but no prices on their blackboard."
"The bread is good but not worth the price and definitely not as good as in other places."
"Well overpriced, not exceptionally clean considering that is bakery."
"I visited one hour before closing, but told that they already closed coffee machine so couldn't serve hot drink anymore."