Address: 35 Colonnade, London, WC1N 1JD, United Kingdom
Phone: +442078375456
Rating: 4.5
based on 264 reviews.
Food Quality and Taste
Pros:
"The perfect amount of sweetness and flavour." - Reviewer on Beignet
"The spinach pie and morning bun (likely made with corn flour) are the most tasty." - Sunday visitor's experience
"Clotted cream was light, creamy and divine upon every bite, the best I’ve had." - Customer on creamy scone
"Loved the texture and not overly sweet." - NYC visitor on vegan sourdough muffin
"The pastries are flaky and delicious." - Fortitude Bakery visitor
Cons:
"For my taste, others are a bit too sweet or oily, but certainly packed with flavour." - Customer on other bakery items
"The icing was a tad too sweet for my liking." - Review on scone icing
"The Beignet had an overwhelming sugary taste, and you could clearly taste the oil used in its preparation." - Customer's disappointment
"The sweet bun was also dry and bristle, although the ice cream was nice." - Review on salt beef interpretation
"The beignet is just too much cream and sugar and not enough flavour." - Customer's feedback
Service and Atmosphere
Pros:
"The staff are so friendly." - Customer praising staff friendliness
"Service is also excellent, with Teresa being the most cheerful and friendly waitress I've ever met." - Fortitude Bakery visitor
"Staff were super friendly, I can’t remember when was the last time I saw a super friendly staff in London." - Customer's positive experience
"The staff were very friendly and helpful offering my 2 children free samples of brownie." - Parent's pleasant experience
"Staff are always warm and friendly." - Regular customer's observation
Cons:
"Sometimes they seem understaffed, especially during peak hours." - Customer noticing staff shortage
"The staff member rolled her eyes as if she couldn't be bothered to explain." - Customer's negative experience
"They think they are too cool for school here, and have a rather snobby attitude." - Customer's impression on staff attitude
"Staff not very friendly or smiley." - Customer's disappointing encounter
"The person serving wasn’t very welcoming." - Visitor's experience
Accessibility and Location
Pros:
"Situated on the back street of Russell Square station, this place was an easy find." - Customer on location
"Fortitude Bakery is a quaint little bakery / coffee shop which you could easily miss." - Visitor's observation
"Absolutely love this bakery. Gave me Brooklyn/West Village vibes as a NYC visitor." - Visitor's comparison
"The place is always busy for a good reason - very tasty treats, and what particularly delights me, they're innovative and change their menu so it's never boring to eat there." - Regular customer's view
"Fortitude is a true haven for pastry enthusiasts!" - Bakery enthusiast's comment
Cons:
"Not the most accessible place (massive step to enter the shop floor) and there is only external seating (benches)." - Customer's accessibility concern
"Very few selection of pastries when I went." - Visitor on limited options
"It's great but not worth waiting so long for." - Customer on long queues
"The place is a tiny bit overhyped on social media right now." - Visitor's opinion on popularity
"Feels like it's more take-away than sit-down due to limited space." - Customer's observation
Price and Value
Pros:
"For £5.50, slightly expensive but as it’s central London, I wouldn’t be surprised." - Customer's rationalization of price
"The beignet is well worth it’s hype and £5.5 price tag." - Happy customer on beignet value
"Everything was delicious. Came half an hour after opening on Wednesday, and the line wasn't bad at all." - Satisfied customer on price and experience
"The pastries are well seasoned, fresh and delicious. They’re also very cheap for their size and taste." - Visitor impressed by value for money
"Great value and great food." - Customer's overall satisfaction
Cons:
"Slightly expensive but as it’s central London, I wouldn’t be surprised." - Customer's remark on high price
"Overpriced for what it is." - Customer's disappointment on pricing
"£6.75 for a single espresso and a tasteless 'beignet', i.e. a simple doughnut! Better value at less pretentious places close by." - Visitor comparing value
"Expensive for the quality you get, staff not very friendly." - Customer's critique on price and service
"Very expensive for what is essentially cosmetic food." - Visitor's opinion on pricing