Serene Fish & Chips (Ilford) Reviews Summary

Food Quality

Pros:

• "Delicious food. We just ordered cod & chips and a chicken burger and chips. We were very impressed."
• "They serve the best fish and chips. The cod fish batter is so light and crispy."
• "The food was exceptional. Everything was fresh."
• "The fish was perfect. Freshly fried. The fillet flaked apart just the right way."
• "The fish was lovely, battered and fried to perfection."
• "Unlike other fish and chip shops in this area, this particular shop serve non greasy fish and the chips are amazing."
• "The portion sizes are very generous and the fish is really nice, filling and not oily like some others."

Cons:

• "Both the fish and wings were soaked in oil, waited all day for this so was very disappointing."
• "Quality is failing robustly traditional fat chips where hard with no taste!"
• "Heard a lot about this shop but man what a let down this was asked for a regular fish and chips and got some skanky fish which was a small."
• "The meat was burnt and hardly any chips."
• "Asked for a fish and chips. Got an oil soaked fish that streched the whole cardboard box and a decent amount of battered chips."
• "The Meat was full of chicken fat and hairs (top of the container) I threw most of it away."

Service

Pros:

• "The service is always fantastic."
• "Staff - uniforms clean and themselves very attentive, polite and friendly."
• "Amazingly friendly staff, clean and hygienic."
• "Staff are very kind and provide excellent customer service."
• "The staff are really friendly and very clean place it’s a winner people!!"
• "Staff seated us promptly, whilst being really welcoming and friendly."
• "The staff all in Serene were really friendly and polite, anything you asked for they served you with a smile and asked is everything ok."

Cons:

• "The service and portion size has become absolutely dreadful."
• "Wouldn't use them again and neither would the other people I had ordered for."
• "Complete fake customer service presentation within voice!"
• "AVOID THIS PLACE THAT DOES NOT VALUE CUSTOMERS FEEDBACK VIA EMAIL... Worst fish and chips ever had. DONT GO HERE."
• "NOT HAPPY & VERY BAD CUSTOMER SERVICE !!!!!!!!!!!!!"
• "The guy there is very unprofessional and refused to give me sauce at all."
• "The way I was spoken to in a condescending manner purely designed to humiliate me in front of the other customers was childish and disgraceful."

Value

Pros:

• "Very reasonably priced as take away."
• "You are paying for good quality and fresh food."
• "Price are brilliant for what you receive."

Cons:

• "Really, good fish and chips, albeit overpriced but that's the money you have to pay for if you want quality."
• "A bit expensive compared to other places but its worth the try."
• "I understand the whole covid situation has financially affected a lot of restaurateurs. However, I must stress the cost of food hasn’t risen and the customers should not be penalized and be ripped off like this."
• "I do feel, however, the meal is overpriced. These 2 items cost almost £20, which is a bit steep."
• "Unbelievable, another price increase.. it seems there is a direct correlation between price increase and quality/portion decrease."

Ordering Experience

Pros:

• "Ordered on their website. Half hour later receive a call that they have no chicken donner left but they can do lamb instead."
• "I was waiting for fish and chips (takeaway) exactly 38min... The place looked clean, the stuff is polite and the lady on the cash point with the black uniform was very apologetic and polite."
• "Ordered a mixed kebab 4 on uber eats and the meal came in around 10-15 minutes of ordering."

Cons:

• "Disappointment ordered two meat and chips (regular) and two sausages and was charged £16."
• "I was advised that they do not deliver as I was not within the radius even though within the last 20+ years they had delivered to me."
• "Apparently the order was cancelled, we no explanation."
• "Ordered at 19:37, was told 1 hour 15 minutes for delivery. When I phoned at 21:38 they said they would quickly do it."
• "I made an online order yesterday for Iftar for 9PM... my order arrived at 9:32PM."