Address: 458-460 London Rd, Sutton, SM3 8JB, United Kingdom
Phone: +442086416041
Rating: 4.8
based on 194 reviews.
Customer Service
Pros:
"Staff are wonderfully attentive without being pushy."
"Sarah was just amazing, she laughed with my bridesmaids, knew when I wasn't comfortable."
"The team at Aurora Bride are all amazing and made finding my dream dress a breeze."
"The staff are extremely friendly, welcoming, hard working and they really know their stuff."
"All the ladies were so lovely, helpful and friendly."
"The team were extremely patient and seemed to take a genuine interest in helping me pick the right dress."
"The staff were personable, friendly and not 'chavvy' in the least."
Cons:
"Worst experience ever."
"Was very pushy and kept standing on the head to get a decision out immediately."
"I found one member of staff very rude at aurora bride."
"Service stops once they have taken your money. Unhelpful, disinterested, chavvy staff."
"Seamstress was unhelpful, rude and incompetent."
"Absolutely rude. Did not seem interested at all and didn't allow more than 15 seconds in any dress."
"She wasn't rude but we both felt she wasn't that friendly and not very pleasant to deal with."
Shop Atmosphere
Pros:
"The shop is really spacious and clean and has large sofas that additional guests can sit on."
"The shop is lovely inside and very large (although it was super hot in there when I visited)."
"The shop itself is immaculate and everyone was so so nice."
"The shop set up/decoration is gorgeous too!"
"The shop is absolutely beautiful!"
"The store is huge and yet feels intimate."
"The store is beautifullly designed, has so many dresses and you really do get the 'say yes to the dress' experience."
Cons:
"No attempt was made to come to the door to explain if they were open or closed."
"The ladies did not assist my daughter who is disabled, and they refused to let us look at the bridesmaids dresses as it was their lunch break."
"However, the actual changing room is quite small and dull and even on a vip experience you still share the space with another bride."
"That bubble got swiftly burst by the staff at Aurora, with the exception of Shirelle who was very nice."
"One of the dresses was torn and they wouldn't even fix it before selling."
"Alteration lady messed up my dress by a lot and none of the staff or her were willing to accept or take responsibility for it."
Product Quality
Pros:
"They have so many beautiful dresses, I would recommend this shop to any bride to be looking for their dress!"
"Incredible selection of dresses!"
"All the dresses are soo beautiful…"
"Dresses were gorgeous and I found my dream dress on the first visit."
"The first dress I have ever tried on, that Kirsty picked out was my absolute dream dress."
"Large variety of designs available."
"Great selection of dresses and a good range of sample sizes too!"
Cons:
"The 'luxury' garment bag, what a joke, handle broke immediately. Avoid"
"I was told that you have to pay 100% of the dress upfront and few days later when emailed to say I’d made a mistake could I cancel, I was told no and they blamed the designer."
"I felt the assistants kind of lost interest when they realised I wasn’t going to say yes to the dress!"
"The only thing I would change about Aurora is, I wish they had more of the Allure Bridal range to try."
"I wanted to say yes to the dress but it was quite a bit out of my budget."
Value for Money
Pros:
"The prices were great, lots of choice with some lovely designers."
"I treated myself to VIP which was totally worth it!"
"Would recommend a VIP appointment, which gives you just that bit longer and a nice glass of prosecco too."
"Definitely worth splurging for a VIP appointment if you're tempted."
"We booked the VIP experience, with the pink Prosecco and larger viewing space it really was so comfortable for me and my three guests!"
"Called this company and they saved me £2100 from being robbed by another local shop selling a sample dress for £3500!"
Cons:
"Personally I don’t think the appointment was worth the £50 considering that’s one of the pricier appointment prices I’ve seen so far."