Address: 46 Goodge St, London, W1T 4LU, United Kingdom
Phone: +442075809688
Rating: 4.4
based on 416 reviews.
Staff and Service
Pros:
"The staff were great too!"
"Very fast service, super low prices and very tasty pizza."
"Service is friendly and takes a reasonable time."
"Staff are so so friendly!"
"Service is excellent and freshly made tasty pizza made within minutes."
"Friendly staff, very fast service, good quality product, good vibe."
"The staff are friendly and efficient, making the whole process smooth and hassle-free."
Cons:
"However, music was way too loud and aggressive on our visit and staff were surly when asked to change it."
"Pizza had no tomato sauce on one side of the pizza, when I spoke to the staff they said it's fine and wouldn't change it."
"Couldn’t even make an order… the manager found problems with order I attempted."
"Service is a bit slow."
"When I told the person behind the counter, one simply shrugged carelessly, they do not care!!!"
"The staff looked tired without much enthusiasm."
"Staff more interested in conversations with colleagues than serving at times."
Food Quality and Taste
Pros:
"Bonus points for halal ingredients."
"The base is thin and crispy and not too doughy the toppings are so tasty."
"Best pizzas on offer in town. Very tasty pizzas indeed."
"Great flavour, and well cooked. It’s reasonably priced."
"These pizzas were absolutely delicious, they were cooked to perfection fresh out the oven with the right amount of toppings and the crust dough was incredibly moreish."
"Pizza is made fresh to order and was delicious."
"The pizzas are each made fresh and have a thin crust (the best kind) and loads of toppings!"
Cons:
"The ingredients are very cheap and low quality, my 'ham' was like the cheap ham on a frozen pizza."
"Cheese on pizza is cheap and greasy."
"Cheap pizza but not as flavourful as some other chains that I’ve been to."
"The pizza itself has got so much additive and cheap ingredients and any supermarket bought pizza would be of higher quality and better taste."
"Both pizzas were quite tasteless and we were pouring loads of garlic oil on top to add some flavour."
"The pizzas are tasteless - I suspect this is due to a lack of seasoning and good quality ingredients."
"The pizza was dry and tasteless, dough was chewy and the ham on my pizza I'm sure was old as it tasted weird."
Ambience and Cleanliness
Pros:
"Nice ambience and clean."
"ICCO is very clean and the staff are very friendly."
"A pizza gem in London."
"This place is always busy and they have plenty of seating inside and outside."
"Functional interior - not really the sort of place you'd want to linger around for long, but clean."
"Place is very clean and has that American diner look and feel."
"Restaurant is always very clean and staff are super friendly!"
Cons:
"The dining area was a bit grimy and the seating was uncomfortable."
"The cleanliness of the place could also do with some improvement."
"The place looks like a jail room or school lunch room, all aluminium and self service."
"Very bad toilets + horrible views of unclean basement on the way to the bathroom, making you question the place's hygiene."
"But the toilets were absolutely disgusting dirty tissue everywhere Piss on seats no one had been in to empty bin i about a week."
"The place is too crowded, smelly and hot to sit and have any meal."
"Very dirty shop, staff here doesn't know what hygiene is and very rude."
Value for Money
Pros:
"Great price only 5 pounds for an 8 slice."
"Their prices are pretty competitive too, with most pizzas costing £6-9."
"For the price in Central London the pizza is quite yummy."
"The prices are very reasonable, with pizzas starting at just £6."
"The prices are incredible too! Not pricy at all!"
"£8 for a pizza in central London is a great price."
"For only £3.95 you can get a tasty marinara pizza!"
Cons:
"The only disappointment for me is the fact they don't sell ketchup or any tomato sauce as extra."
"Pizza had no tomato sauce on one side of the pizza, when I spoke to the staff they said it's fine and wouldn't change it."
"The pizza looked like it wasn't cooked in a hot enough oven."
"The middle of the pizza is occasionally a bit too soggy which is only slightly weird for me."
"£2.80 is also a bit steep for a small glass of orange juice."
"Shame about the £5 card minimum. Hate when places do this."
"Lost point because the pizza is often under done."