Address: 24 Rose St, London, WC2E 9EA, United Kingdom
Phone: +442072400000
Rating: 4.7
based on 159 reviews.
Atmosphere & Location
Pros:
"A delicious, authentic Scandinavian bakery with mouth watering pastries."
"This little tiny cafe in a hidden corner in middle of the busy city centre is just adorable!"
"It was a hidden gem we found walking in covert garden, it wasn't so busy when we went there (around 4pm on a Friday) but it soon got busy after."
"In the hustle and bustle of Covent Garden, you can find a tiny oasis of calm and delicious food: Bageriet."
"Absolutely delicious, I followed my nose and coincidentally found this bakery."
"A delightful little treasure of a cafe, tucked away down a lane next to Stanford's map shop."
"An absolute gem, hidden in one of the most chaotic parts of the entire city."
Cons:
"Only issue is space... the lack of, I have always taken friends here only to have to stand in the nearby alley eating our goods."
"This bakery is incredibly small—even with a map app, we had to loop around to find it tucked down an alley—and their few tables were occupied."
"The place is quite tiny, so it is hard to get a table."
"Keep in mind that it only has 3 tables so max 6,7 people can sit in!"
"Place is super small. There are literally two tables with a total combined of 8 seats and that's it."
"But its so tiny they can only serve 1-2 customers at a time, and there is only seating outside, enough for 4."
"Small downside is that the place is so small that you can't sit inside and outside they only have 2 tables for 2 persons."
Service & Staff
Pros:
"Small bakery specialising in Swedish loaves, pastries, biscuits and jams made on the premises. Friendly and helpful staff happy to help."
"On top of the amazing cakes, the staff was very friendly."
"Nicely price and such quick service and friendly staff."
"The staff was incredibly pleasant and the atmosphere was perfect for stopping in for a pastry and a coffee."
"Very welcoming and kind staff."
"Being a swedish expat in London, the first time I set foot in Bageriet was like magically being teleported back home to Sweden! Very friendly staff and the baked goods are unbelievable!"
"The staff were really friendly and welcoming and was happy to recommend what pastries to have."
Cons:
"I didn't find staff that friendly, window has to stay always open near the tables as they have no ventilation for the cooking staff underground, so you will freeze when windy."
"Great bakery, however appalling customer service. I have been visiting this cafe for a long time and have noticed the change in staff is truly letting down your business down."
"Rating would have been higher if they didn't refuse to take cash this is basically taking choice from customers to save themselves banking charges."
"Rude staff. After waiting for few minutes (we were 4), they offered space in a table for two only."
"However customer service is not at the forefront I've just tried to call them 4 times as I'm using them as a case study for my degree at Uni, didn't answer the phone."
"And 1 star for the slowest, least helpful and casually incompetent staff... This used to be a lot better but the last few months it is almost unbearable."
"Poor rude service. When it is pouring with rain and cold they won’t let you wait inside for a table."
Food Quality
Pros:
"Best Princess Cake and Cinnamon Rolls in London hands down."
"But everything is so good!! You can load up on crabs like crazy in here. Lovely. Coffee is great too!!"
"I had the vanilla custard tart and every bite was amazing."
"The Prinsesstårta is a show stopper, it's the best cake ever and the balance is perfect."
"Fabulous and authentic Swedish cakes, buns and more, all baked on the premises."
"Everything I got was fantastic, never have I eaten a more delicious cinnamon bun then here."
"The raspberry pastry is so delicious: perfectly flaky and the raspberry almond filling was delicious."
Cons:
"Double custard pastry was a bit too sweet to my tooth, icing sugar on top was too much."
"The only thing holding this place back from 5 stars for me is... more importantly, the lack of any vegan options (at least when I last visited)."
"Sadly got two stale pastries: one hard and stodgy semla and one dry and stale cream pastry."
"Coffee has been burnt every time, so will probably just start getting coffee around the corner and then gorging on pastries and cakes here."
"These used to be my favourite cinnamon buns in London but I suspect they've changed their recipe slightly as they're now sweeter than before."
"SO DISAPPOINTING!!! Its just a boring vanilla sponge with layers of jam, custard and cream."
"my only complaint might be that it's too sweet and sticky; it was a bit hard to eat because the dough would not separate cleanly from the wrapper."