Always & Forever - Wedding Dresses London Reviews Summary

Customer Service

Pros:

• "The staff are amazing. I didn't have a clue as to what 'style' of dress I was after but after a lot of patience the staff helped me find a dress which suited my shape perfectly."
• "Everyone was so friendly and made me feel special on every visit, something I didn’t experience at other wedding shops."
• "One thing that really stood out was their honesty and how personable they are."
• "All the girls are SO helpful and friendly - they all really go out of their way to make sure you're 100% happy and looked after."
• "The staff are so friendly and accommodating, especially Angie who helped me make a decision on a dress which I couldn't have imagined doing without her."
• "Angie herself is amazing! She is so warm, caring and fun to be around!"
• "The customer service here was great. The staff were really welcoming and helpful when I came for my fitting."

Cons:

• "Their contract is very threatening. Please read carefully before you sign; otherwise, you will be trapped like me."
• "Honestly the worst bridal service and customer service, she had a cold stone face."
• "Their customer service is lacking evidence of any empathy and refuse to take ownership for THEIR error."
• "The staff is rude. Only the owner is really nice and helpful."
• "Unfortunately customer service isn't a priority at this store, nor is making what should be a wonderful experience magical."
• "Staff did not seem to be very knowledgeable either, as I knew more about the dress styles than they did."
• "customer service is zero the only one day work there she make me wait out side more Than 20min and the sample dress are so dirty it looks like its been wore few times."

Dress Selection and Quality

Pros:

• "Store is beautiful with a huge selection of stunning dresses."
• "Not only does the shop have a huge selection of gowns to choose from but Angie and her team offer a truly personal and very professional service."
• "The shop itself is gorgeous, clean and stocked with so many beautiful dresses in brilliant condition."
• "I tried many dresses, they have such a beautiful range and probably something for every budget."
• "By far, the largest collection of beautiful wedding dresses that I have ever seen!"
• "The dresses were of a great variety and the styles were simply gorgeous."
• "The shop was beautiful and all of the dresses were kept immaculately."

Cons:

• "I personally didn't feel they had that much choice, and not many nice dresses in my opinion."
• "Everything I picked was not in my size."
• "The dresses I tried on were definitely a lot older for me and made me feel really self conscious and disheartened."
• "The dresses were dirty, with remains of make up and fake tan on it."
• "Dresses here are also quite overpriced."
• "However, the alterations were a bit of a nightmare. I had a fitting where I told the seamstress I would like sleeves added from the extra appliqué material I ordered."
• "The alterations were a bit of a nightmare. I had a fitting where I told the seamstress I would like sleeves added from the extra appliqué material I ordered."

Shop Experience

Pros:

• "Really lovely experience buying a wedding dress here."
• "Shopping at Always and Forever has been an incredible and joyous experience!"
• "I would highly recommend this store, the whole team are extremely warm and friendly, they put you at ease straightaway."
• "My daughter and I would definitely recommend this shop and have absolute confidence with our dress choice."
• "I would highly recommend this shop to anyone that wants to look stunning and will definitely be going back."
• "Wow what a beautiful bridal shop."
• "A large shop with plenty of space to try on dresses and a huge number of dresses in stock to try."