Address: Roman Way, South Hykeham, Lincoln LN6 9UH, United Kingdom
Phone: +441522690000
Rating: 4.1
based on 103 reviews.
Customer Service
Pros:
"Brilliant customer service experience from beginning to end."
"Yasmine’s communication through the day was fantastic."
"Customer service was the highest standard anywhere I've been."
"The reception staff at Soper BMW Lincoln are lovely and offer the warmest of welcomes."
"No hard sales tactics, Rob was more than helpful and welcoming followed up by great after sales."
"I have to say that communication was excellent."
"The staff at Soper BMW from the receptionists to the management are all courteous, professional and extremely friendly."
Cons:
"A horrible customer experience. Still waiting more than 2 weeks later for an illustration on a 2 series diesel coupe."
"If you can choose other BMW dealer do it because in my opinion this one is the worst I ever been."
"Horrible Service ! I gave them second chance today but they didn’t deserve it !"
"Utterly Dreadful."
"Appalling customer service no interest in speaking to you directly."
"Never available on the phone, never a call returned, email never answered."
"Really poor aftersales service."
Vehicle Condition & Sales
Pros:
"I can highly recommend the staff at Doncaster - receptionist and sales staff - who treated us respectfully and we're very helpful."
"Ive just bought my latest car an M4 coupe, they were able to offer me a 0% interest only deal."
"David, who worked out a nice price reduction, organised a walk-around video to be created."
"Matthew who dealt with the purchase and part exchange negotiations was professional, friendly and efficient."
"Really pleased with the car, the service and it felt like they cared more about making the customer happy then £1 or £2."
"The car isn’t perfect but great condition for the age."
"The car itself had been prepared for sale to an exceptionally high standard and although bought at distance, was exactly as described, in fact better!"
Cons:
"Arriving at Soper, I viewed the car and straight away I noticed three small chips on the bonnet."
"Now they have asked me to 'chip in' towards the repair of both blistered alloys!"
"Engine has started to knock loudly. so after my own inspiration has seen the shells on the crank to be scratched probably done when taking out of the old engine with a screwdriver."
"Sales men over the phone tried selling a bunch of lies, your better off going to a diffrent branch, rybrook wocster is good."
"They then said during the brake test THEY had blown my turbo!!"
"After cleaning the car, I had noticed numerous scratches around the car that they had tried to remediate by buffing out the car."
"Drove down 300 miles to check out a car which they presented of a video of a car saying it was immaculate turned up on the day the car was far from it."
Facilities & Amenities
Pros:
"Very clean showroom and waiting area."
"Along with a nice waiting area where I could have a drink and watch the TV."
"Waiting customers afforded a comfortable seat, wifi, hot and cold drinks and plenty of reading material."
"On site customer toilets and a wide selection of approved used cars too."
"Best of all picked my car up and it had been fully valeted and looked fresh out he showroom."
"Vehicle was beautifully valeted before return and looked like new inside. Grateful thanks to all concerned."
"Coffee was nice too."
Cons:
"Was offered a Valet but I don’t live local to Soper so it’s not convenient."
"The car wasn't in great condition or as described and they didn't even go through the effort of valeting the car properly."
"The loan car was a very dirty BMW X1."
"As for the facilities at the select site the refreshments are a joke. Cheap tea and instant coffee."
"The cream interior & seatbelts had orange and black marks on."
"But, unfortunately the near side rear door and the boot was open during the repair, resulting in a fine grey/silver dust being deposited over the boot and rear seats."
"I arrived at Soper to be greeted by the receptionist, on speaking to the lady I asked if I could have a cold drink as it was red hot outside, her reply was 'we have to pay a pound if we want a can of pop' which made me feel very awkward."