Address: 33 Newport Ct, London, WC2H 7PQ, United Kingdom
Phone: +442077340415
Rating: 4.4
based on 294 reviews.
Matcha Quality
Pros:
"The matcha flavour and colours are extremely high quality, so if you love all things matcha, you've got the right place!"
"The matcha was perfectly mixed it, the yuzu syrup was a nice addition and it tasted so nice without being sugary!"
"Ice cream was elite. Tsujiri is popular for the matcha selections and the strong matcha taste was delicious!"
"Punchy and flavoursome matcha ice cream."
"Most authentic Japanese tea I've had in London."
"The Matcha had a deep flavor and I love that the crispy cornflakes were kind of soggy after a while, the tapioca had a solid chewiness."
"The matcha flavor is really vibrant which I appreciated."
Cons:
"The café is much filthier now and the flavour of their matcha latte is predominantly milk."
"The others gelato have very weak matcha taste comparing to my standards of matcha."
"The matcha tasted different, not sure if it was the ceremonial grade one."
"honestly something was off about the matcha ice cream. texture was kinda more like a sorbet than an ice cream."
"They reduced the amount of matcha and put more milk and sugar inside."
"A small matcha franchise cafe in Soho. To be honest, I really disliked the overly sweetened matcha."
"The matcha in that place is not high quality so what the vegan person is supposed to order now?"
Service
Pros:
"The loveliest ladies work there!"
"The service at the Soho branch is better though, polite and cheerful compare to slightly snobbish service at Chinatown's."
"The girl taking our order was very friendly and patient while we made our choices."
"Staff are helpful and friendly."
"The staff are very friendly and cheerful and are there to help you with any of your needs."
"Very friendly staff, very short wait times."
"The two members of staff who served me were both incredibly friendly and I felt welcome."
Cons:
"I think the staff could be more helpful when customers are enquiring about the menu."
"Costumer service so bad.. mistakenly I was order the Matcha tea.. but wanted order Matcha Latte, barista on my “can you do something for me” (change, add some milk, make new drink) - just answered “NO”."
"However, the staff forgot to bring our Latte to us after it was already made - so it wasn’t hot when we got our latte."
"Cashier was so bad. Unprofessional."
"The staff seem confused and slow."
"Staff were rude and very awkward."
"His service was really really bad and ignorant."
Atmosphere
Pros:
"Everything was perfectly presented in a nice cup."
"The decor is welcoming and relaxing."
"When you walk into the store it brings about a lovely ambience and atmosphere."
"Great ambience too with low light and a nice wooden backdrop like the one shown in the photo."
"Well decorated with history of the brand and traditional Japanese tea utensils 🍵 with a lovely small upstairs seating area."
"Very cozy Matcha tea house, lovely atmosphere."
"I also love the interior inside their cafes as its minimal and serene."
Cons:
"Be careful of thieves in this store."
"The shop needs to be well aerated especially during the warmer months."
"the upstairs seating were extremely stuffy and hot."
"The only down side is that it's a bit small (like most stores in Soho), and it's quite crowded almost all the time, so sometimes it's hard to find a seat."
"The cafe is quite tiny so very limited seating."
"No toilet available."
"The place is very small and not much place to sit down so not great when it’s cold outside."
Price and Value
Pros:
"Although the price is quite expensive, the quality of dessert they offered is superb."
"The matcha sundae here is really nice - tastes so good and not really pricey."
"Reasonably priced desserts at around 5-6£."
"Price is not that expensive compared to the same shop in other countries."
"The matcha soft serve is the best I've had, and the prices are very good for the quality of their desserts."
"For the price I would say it is worth it for a treat while In the area as it isn’t something you see very often."
"The price might be a bit too high for the quantity, the quality makes it worth it."
Cons:
"Price is a bit steep - so unfortunately not something I can treat myself to everyday."
"It is steep at almost £7 since the portion is quite small."
"A £4 medium matcha latte was so small. More than half the cup was ice!!!"
"Overpriced for the servings you get."
"The price overall is quite expensive and there were not many seats as well."
"It's quite expensive for what you get."
"I think that the price is a little bit too excessive for the quantity."