DFS Birmingham Reviews Summary

Customer Service

Pros:

• "Very helpful and said they would get the local manager to call from the store."
• "Jimmy Singh was brilliant, he was helpful, friendly and very knowledgeable."
• "DFS central have been helpful in responding and replying to emails and arranged for a member of staff to visit and assess the damage."
• "Mo Amir was very helpful. Not pushy but guided us to what was and what he didnt recommend."
• "The assistant named Kev was great in giving us all the info we needed to help choose the one we did."
• "The Dwell concession staff are extremely helpful too and the furniture is fab and modern (and different)."
• "The salesmen were very helpful, asking our preferences and then guiding us to our requirements."

Cons:

• "One of the worst customer service you will ever see in your entire life, I was told your sofas will be delivered on Tuesday 19th of July after waiting more 9 weeks, nothing comes Tuesday no phone call no text."
• "Awful customer service."
• "Difficult to get through to a member of staff, without being put on hold for ages."
• "Staff are not engaged enough with the customers."
• "Customer service very poor."
• "Very bad customer service, whenever you call the line you are put on hold for a long time ‘while they try contact the store’ and then the call drops!!!"
• "Awful after sale customer service."

Delivery & Assembly

Pros:

• "Covid rules are in place and well managed with one way systems and a staff member encouraging people to clean their hands etc."
• "The younger delivery guy assembled the sofas who was polite."

Cons:

• "Sofa delivered after a 14 week wait by a 3rd party."
• "Delivery was supposed to take place Friday 5 November but outsourced delivery company couldn’t unbolt the arms so didn’t deliver."
• "When bring it into the house they were not careful, damaged in 2 places and the cover off the recliner fell off."
• "The older delivery guy said to me “ oh we might just have to leave the sofa and go” assuming they was not going to assemble my sofa."
• "Been waiting for a table to be delivered, it's now 4 weeks past delivery date and I call up 2 or 3 times a week and all they say is we will get in touch with supplier 4 weeks on and still haven't got in touch with supplier."
• "After claiming that DFS will collect my old sofa after they delivered the new one, this stupid staffer (Gemma) lied to me."
• "Disgraceful service from DFS online. We have had a sofa on order for over 6 weeks."

Product Quality

Pros:

• "With 0 percent Apr you can't go wrong that's how we got our dream sofa."
• "Excellent knowledge of quality of sofa. The softness of sofa and expected lifetime of comfort. Excellent. Very friendly."
• "Amazing service super comfy and durables product Tony was the best he helped us a lot with his great customer service."
• "We purchased a suite from DFS over 21 years ago...and have never had any issues with it."

Cons:

• "Purchased a sofa from DFS and within 2 weeks the mechanism collapsed in 1 chair."
• "Terrible company! We ordered leather 3 seater sofas! Within months the color was fading!"
• "Rubbish materials used and top prices charged."
• "When the laze arrived we weren't happy with how the seat cushions fit as they seemed to be the wrong size and a poor fit as they didn't fit snug and left a big gap at the back corners."
• "Ordered power recliners and one of the sofas didn't come with a power adaptor and on top of that there's mould all over the sofas with white patches all over them."
• "My parents had a very expensive leather sofa which arrived with scores, marks, indentations and a very noticeable scuff on the arm."
• "Worst experience; bought a clearance sofa and a stool from them. The stool was delivered damaged and no quality checks were performed before sending it out for delivery."

Sales & Pricing

Pros:

• "They do 4 years interest free on more or less most of the sofa."
• "Good choice available best to wait for a special offer before you buy (off which there are many)."