Address: 4 Langley Ct, London, WC2E 9JY, United Kingdom
Phone: +442072400338
Rating: 4.3
based on 95 reviews.
Customer Service
Pros:
"Very knowledgeable staff that will impress you with a unforgettable perfume experience."
"The staff were incredibly knowledgeable and friendly, and they were more than happy to help me find the perfect scent for me."
"A very nice young lady assisted me and my son in finding a fragrance to add to our ever growing collection: she was very helpful, and patient with us even though the store was closing in 15 mins she remained patient until we found the fragrance we would later purchase."
"I was assisted by a lovely person called Cassie… Cassie was enthusiastic, curious and patient - In addition, Cassie was Incredibly attentive to my long (and varied) requests!"
"The team working there is very professional helpful, knowledgeable passionate about perfumes."
"The staff here are not only friendly but incredibly knowledgeable, making your fragrance exploration even more enjoyable."
"Such a lovely experience going into a perfumery with staff who know what they're talking about!"
Cons:
"It’s a weird system with a lack of trust and the employees seem to revel in this as they rudely correct customers that step out of line."
"Owner of the business then walked onto the floor and quite abruptly completely embarrassed the lady assisting me."
"Just get rid of those unmotivated people which are currently working there, they give cold and bald orders to customers what to do and where to go."
"The staff are very overbearing too. I was looking to spend £250-£300 but after trying only 3 tester strips the sales assistant began getting impatient and made it clear I was annoying her."
"The girl with red hair was exceptionally rude, I just can't imagine how they sell anything there at all.."
"Poor customer service. Visited multiple times now and the lady behind the counter (owner?) always has a face on."
"The staff were rude, and made me feel like I was in the way wherever I went."
Product Selection
Pros:
"An incredible olfactory experience. The scents are hypnotizing, varied and of the highest quality."
"Stumbled upon this new gem just off Long Acre in Covent Garden, great selection of scents."
"Lovely niche perfumes here, they give samples that can be discounted if you buy the full bottle and they really know what they’re talking about."
"A huge collection of so many niche perfumes that you can’t really visit one time only."
"It holds a lot of niche and small perfume brands that are not widely available. A heaven for all fragrance lovers."
"UK, France, Italy, USA, Turkey, Thailand, Russia - unique perfumes from all corners of the world."
"The best perfumery that I've ever visited!! Their collection of perfumes is fantastic."
Cons:
"The main item I was after was out of stock, which is ALSO fine."
"Bloom said they would resend, but once again, no package or tracking information has been given to me."
"I use to shop here regularly but after an online order which never appeared and their reluctance to help me - my perception changed."
"If you’d like to see a collection of +1,000 perfumes go to waste here is your chance. Counter service only run by totally clueless staff."
"Garbage experience with several disappointing and boring options - staff not listening to any of feedback."
"Ignore all these fake good reviews. Customer service is awful and this small shop is rude and disrespectful."
"Achtung!!!!! One of the perfumes there smells like damp basement."
Store Experience
Pros:
"Yesterday was the first time I was informed that I could deduct the sample price from the next time I come to purchase the same fragrance."
"Also their mixing workshop is fantastic, a nice selection of materials is available and an advisor who gives you as much freedom as necessary to create the perfume you imagine."
"I had the most wonderful discovery during a leisurely stroll through Covent Garden in London – I stumbled upon this charming little shop."
"It is so nice to have the full attention and creative genius of the curators and proprietor’s."
"A fantastic experience and fascinating place that I will definitely be returning to."
"I mixed my own perfume here and it was such a wonderful experience."
"One of my most favourite shops in the whole of London."
Cons:
"I’ve honestly never experienced such a strange set up from a shop."
"I wanted to smell the fragrances like I would in any other shop but I was quickly corrected and told they only do ‘counter service’ beyond an invisible line within the shop."
"Only counter service. So basically they trap you and you can't even go and look at bottles yourself."
"So although the selection is great, the experience is just rubbish."
"However the place is a bit too dark and stuffy."
"It feels like I’m disrespected as a customer to know how and what to sample and the staff is standoffish too."
"This is a shop that intends more to show off than to give the visitors a good experience."