Address: 14-28 Oxford St, London, W1D 1AU, United Kingdom
Phone: +442075805510
Rating: 4.3
based on 561 reviews.
Store Environment
Pros:
"There is even a small restaurant and toilet on the first floor."
"Absolutely lovely working people there. My newborn got hungry in a middle of the shop and workers straight popped around and offered to use closed changing room to feed a child."
"Staff were friendly too, and we're managing the queues really effectively."
"For a Primark quite tidy and not too crowded. The assortment is good."
"All the floors are wheelchair accessible."
"Good customer service, the girls at the changing rooms are orderly. Good banter and friendliness at the tills. Clean and spacious."
"The staff is also very courteous and helpful, billing was a breeze."
Cons:
"It is clear that pickpockets and thieves operate freely here, taking advantage of lax security and the store's apparent disregard for it."
"Clothes were messy and thrown here and there."
"Extremely loud music takes your ears off as you enter."
"The place does look like a bit of a jumble sale at times and isn't kept overly tidy."
"Please be aware there are professional pickpockets in this store and security officers are not interested in helping customers who have been targeted by these pickpockets."
"The shop tends to be overcrowded and overheated so the shopping experience can be quite uncomfortable at times."
"Unsafe place. My mobile was stolen just two minutes after entering the store."
Product Variety and Pricing
Pros:
"This is a Massive Primark shop, with a variety of items you don't see in the smaller branches."
"Price is really good and affordable."
"Quality goods at affordable pricing."
"Primark is primark, the biggest and best variety of clothing at the cheapest prices in London."
"Selections are wide with different types and styles for all."
"They're selling almost everything π"
"The collections keep updating every season and is available for men, women, kids and home."
Cons:
"Like everything else it's more expensive than before lockdown unfortunately...Still very affordable wardrobe staples."
"I specifically used to refer people to Oxford Street Primark, as I always used to have better colour choices and style plus variety but very disappointed, because of the variety they had and colour choices... are very poor."
"But now everything is so expensive."
"The choices here are not like they used to be."
"Cheap, mass produced cloth from the third world."
"Of course you have to sacrifice the quality - specifically the shoes. Shoes do not live long."
"It's not possible for them to maintain the quality of the fabrics at that price."
Customer Service
Pros:
"The staff on the doors at this store are also super friendly and welcoming."
"The staff are all friendly, and have wheelchairs accessible entrance."
"Thank you again Nadia & Aki, I came in amidst a panic attack and my suitcase broken, I got the it luggage and 3 tyres came off. So thanks again for the excellent customer service."
"Employees are friendly and helpful to find products."
"Staff are always pleasant and helpful."
"The staff was helpful, knew where to direct me to find an item I saw on their website."
"Staff at all of them seem to be well trained and courteous."
Cons:
"Whoever handles the stock levels here is in need of a new career as some sizes are impossible to find."
"Staff are not even horrible but disgusting. People be EXTREMELY careful in this shop especially this one as phones are getting stolen there and NOBODY is doing anything about it."
"Staff were very rude and just randomly point you around."
"The guy in the door came screaming to my boyfriend because we were with my dog."
"Extremely rude staff. This was the rudest primark I had visited which is a shame considering youβd think it would be the best one seeing as itβs in London down one of the most expensive streets."
"Most of the employees here are rude and do not listen to the customers."
"The staff was more preoccupied in fooling around and chatting to each other than overseeing the store."