Williams Liverpool BMW Reviews Summary

Customer Service

Pros:

• "Paul O'Leary in the approved used section was very helpful indeed."
• "Cheryl restored our faith and helped and advised us on matters that went outside of her circle - She went above and beyond."
• "Lee Phillips was outstanding from start to finish with our new car."
• "Martin was very knowledgeable about the cars, polite & rang when he said he would."
• "Ian was really responsive, provided the information I needed and was quick to sort out any issues or queries."
• "Michael... What a wonderful person he is, in every way. Welcoming, efficient, cool under pressure, a genuine desire to 'care'."
• "Ashley Martin from Williams BMW In Liverpool looked after us and the customer service was amazing."

Cons:

• "Service Centre staff were rude beyond belief, even to the point I was ignored when waiting in line to speak to someone?"
• "Very disgusting service. It was all good when they wanted to sell a car but when they found out i was getting it cheaper with the same group - they couldn't match the same price!"
• "The staff in the service department are rude and really don't have any idea of what customer service actually is."
• "Really poor service by BMW Williams. Main issues are they incorrectly register your vehicle so your driving about illegally."
• "Poor customer service, too busy to answer the phones in the service department and never call back when they take your details."
• "Terrible customer service, no communication among them at all."
• "Very poor customer service. After my complaint was ignored by both managers and directors."

Sales Experience

Pros:

• "A very good experience purchasing a new car from a distance. Their digital team/Phil initially took all my enquiries and liaised with the branch."
• "I had a brilliant experience buying my first BMW at Williams Liverpool, within minutes of enquiring Kingsley had a personalised video showcasing the vehicle sent within 30 minutes."
• "5* sales service from paul o'Leary from start to finish paul sorted everything for me top quality service would recommend buying from here."
• "Just picked up my 3rd (technically 4th!) BMW - long story. Fantastic service from Dave Farrell, as usual. Would highly recommend."
• "We bought our first BMW from Williams of Liverpool last month. From start to finish we were looked after by Ashleigh Martin."
• "The whole process from the first point of contact to the delivery of the car and collection of my car was faultless."
• "Definitely Recommend BMW WILLIAMS LIVERPOOL. THE GENTLEMAN FROM SALES DEPARTMENT CALLED JAMES WAS VERY HELPFUL AND HE MADE ME A DEAL THAT I COULDN'T DENY."

Cons:

• "It took the Company from 24th July until 16.00 p.m. on Friday 4th August to try and agree a satisfactory outcome to my complaint but this was not possible."
• "Sales person (Dave) didn’t seem bothered at all."
• "Sales people are too pushy, quite intimidating."
• "Sales staff did not listen."
• "Purchased a new car in January and it has been plagued with faults."
• "If you intend to deal with this company, then check the vehicle’s description very carefully."
• "Offered down to test drive new 5series... No Test drive?"

Vehicle Quality and Maintenance

Pros:

• "The showroom was very clean."
• "Excellent service. Loads of cars to choose from and the sales team don't rush or pressure into buying."
• "Each of the cars on BMW Williams’ forecourt are extremely well presented, as are all of their staff."
• "The experience was safe, secure and thorough."
• "My car had a complete health check by Paul Thompson and all new parts fitted, valeted and no charge as covered by the manufacturer warranty! Outstanding service by Paula."
• "They gave my client car related mementoes, he was able to sit in some really top range cars, and we were treated to complimentary coffee and cake."
• "All staff very friendly enjoyed the hospitality immaculate showroom would highly recommend."