Address: Drake Way, Reading, Berkshire RG2 0GH, United Kingdom
Phone: +441189500100
Rating: 4.0
based on 538 reviews.
Customer Service
Pros:
"Sam White was excellent from start to finish. Kept me informed throughout the day."
"Amazing service from the whole team."
"Full marks to Sam and Joe for resolving an issue with my car under extended warranty."
"The service provided by Sam was excellent when dropping the car off and providing a loan car."
"From start to finish, the customer service was incredible. Professional, friendly, funny and knew their stuff."
"Will showed such good customer service skills when I visited the branch."
"A massive thank you to John in the service department. Your attentiveness, professionalism and correspondence was superb."
Cons:
"The parts guy didn't know if he was coming or going, it took almost 30 minutes to purchase a set of wiper blades."
"Absolutely abysmal service and lack of integrity from a company that is representing BMW."
"Disappointed with this branch and using them to service my car I feel like I have been misled by the service advisors."
"I was assured the issue would be raised the following Monday with the Aftersales Manager who would contact me to arrange a quick resolution given the short timescale before I drive the car abroad. As of the following Tuesday I have had no communication."
"Communication very poor with BMW, issue still not identified nor resolved."
"Poor customer service from the used car sales team... When we approached him 5mins later asking for assistance he rudely ignored us as if we weren't there."
"The check-in and collection process, however, was extremely slow and disorganised."
Vehicle Servicing and Repairs
Pros:
"Technician Ryan Chapple carried out the full service in half a day - providing clear video update of the vehicle health check with recommendations."
"I was very happy with the actual servicing of the car and the health check video and checklist provided."
"Took my car in to be looked over by the Technicians at Inchape Reading... yesterday I drove the car without an annoying clonk for the first time in months."
"The Good Samaritans of Reading. Called in today with an SOS situation... Joe and the technical team worked wonders. Their kindness and generosity and simply amazing service will remembered for a very long time."
"Got my oil, filter and brake fluid changed. I have used BMW Reading for many years cannot fault them."
"Excellent customer service from Nathan Westwood and the Technicians who worked on my car."
"As always the technician (John) providing excellent service to my vehicle."
Cons:
"Paying nearly £300 for a full service I would expect a proper clean. Very disappointed this time with Mini and clearly they don't seem to care about customers any more."
"£486.00 for a brake fluid flush and cabin filter change, when I was told it was free of charge?"
"Booked the car for a rear brake service due to some vibrations when braking. Only to get a call back to say that the front brakes are the problem, due to the disc being warped."
"When I started the engine, I got a strange notification saying that the outside temperature was -40 degrees Celsius."
"I was booked in for rear brake pads whilst you wait, estimated time was 1-1.5 hours, in reality... it took 2.5 hours."
"Simple brake fluid service- failed to even update the service status in the car."
"The vehicle was supposed to have been serviced while I waited... it took over 3 hours."
Sales Experience
Pros:
"Adnan took a great level of time and patience to help me make the most relevant choices for my new vehicle."
"Bought an X5 through Daniel Markham who gave a great service from start to finish."
"Just collected my 5th New BMW in under 4yrs... Very well educated, knowledgeable and professional throughout."
"They listened, took note of what I was asking for, and provided a quality experience that made it easy to purchase a new car."
"Looking to purchase a used approved car, we received excellent service from the moment we walked in the door."
"I will definitely be looking at purchasing my next vehicle from these guys."
"Daniel Markham was the salesman and I couldn't have been in better hands. Helpful, polite, knowledgeable and answered all my questions."
Cons:
"I have previously brought from here before it was under Inchape ownership. A great facility but watch the enthusiasm drain from sales persons face when you tell them you don’t want financing."
"Its the second car I've got from Inchcape reading but it certainly will be the last."
"Great selection of used cars but... not one salesperson bothered to even acknowledge me."
"But, a bit disappointed. I had booked an appointment for viewing a X3. When we arrived, the car was out of battery."
"The whole experience was terrible, we have bought 4 BMW from Reading BMW and this was a really bad experience."
"This place and their staff are not interested in selling cars or servicing them and management need a serious shake up. Appalling service which you would not expect from this brand."
"Very poorly treatment from staff. I brought my car for an MOT and service on a Friday and ended up not getting my car back until the following Tuesday."
Communication and Responsiveness
Pros:
"Ajay was very friendly and helpful throughout our dealings with inchcape reading. Kept us up to date with the cars progress before delivery was made."
"Even after leaving the showroom, Adnan maintained regular updates to keep me well informed of where we were in the process."
"Sam was absolutely fantastic, kept me up to date with the car and provided all cost for additional work."
"He was very helpful with my enquiries, and kept me update regularly in regards to my cars repairs."
"Ryan from the service team was fantastic at keeping me updated."
"The video sent from the workshop was great and the tech working on it was clear and very professional!"
"This truly was an excellent experience! Luke conducted a very slick checking in process with my loan car waiting outside."
Cons:
"I did not hear anything until I called at 16:16 and then again 16:19 I asked the person who answered to leave a message with Harry to call me back with an update as he was on another call they said."
"No follow up phone call as promised."
"I've also tried to phone the dealership many times and borderline impossible to get through."
"Avoid at all costs. They don't answer the phone, when they do they have no knowledge of where your vehicle is or what the current status of repair is or how long the repair will take, they don't call back when promised."
"I've never had what I'd call a good customer service experience in the 5 years I've been taking my car here but my last visit hit new lows."
"I've sent three further emails to him all which remain unanswered and no refund processed."
"I initially had problems booking my car in for a service and warranty work with no call back as promised."