Address: 2nd Floor, 3 Hanover Square, London W1S 1HD, United Kingdom
Phone: +442035401477
Rating: 4.6
based on 317 reviews.
Customer Service
Pros:
"I was blown away by how friendly the staff were and how much time they spent with me explaining everything about diamonds and about different styles of ring."
"Daniel Wayne for his great service. He was very knowledgeable and really helpful."
"The pre-sales team were amazing, they really took the time with me to better understand cut, colour, clarity, carat and size, so I could make a great stone choice."
"The customer service I received throughout was some of the best I have ever received."
"The staff are always there to help and offer sound advice."
"The customer care was exceptional, and I was expertly guided through the process from start to finish."
"Contact was super responsive and very helpful."
Cons:
"I have called and explained this to customers service and no one had the courtesy to call me back and at least apologies."
"The appointment system is rubbish!"
"Unbelievably rude receptionist who was only interested in how much we wished to spend before even being allowed an appointment!"
"I was treated with contempt and asked the same question again and was basically told I wouldn’t get an appointment without answering."
"Funny enough that I had to pay £100 for it to be received as quick as possible; which they didn’t post in time and kept delaying it and so it arrived late for our engagement party."
"It seems my comments have fallen on deaf ears, as nobody has returned with a resolution."
"Customer service is useless, you have to push them to look into your order, to have them call you back because 'Our experts are currently busy' that I had to call everyday until they put me in the 'urgent' list to get called back."
Product Quality
Pros:
"The ring is amazing and she loves it!"
"The price seemed very reasonable as well compared to other quotes I received."
"The amount of info they provide you about the diamonds and other stones when purchasing is second to none also."
"The ring is absolutely fabulous and the overall quality of your work is incredible."
"Very satisfied with both the service and the ring. Beautiful diamond in a great price."
"The setting is immaculate, as is the diamond."
"All the while clearly no compromises were made on the quality of the ring which is exactly what I had hoped for."
Cons:
"A very wonky and unrepresentative ring was presented to me as the finished product."
"Now they agreed to look at the ring and are saying they may have to charge a new fee for a ring, when they are the ones who did the work (very poorly)."
"One of the diamonds on the side was looking a lot different than the others looked like a fake."
"The majority of stones shown to us were out of spec (mostly smaller)."
"The EGL certificate said my ring was H in colour with no fluorescence- the valuations I received estimates the ring was L or M in colour and strong fluorescence."
"One diamond dealer actually informed me the EGL certificate was worth less than toilet paper."
"It looks like the ring has been squashed."
Aftercare Service
Pros:
"We sent the ring back to 77 for inspection via special delivery... The ring was fully checked, repaired, cleaned and polished for FREE under their lifetime guarantee."
"The aftercare was absolutely brilliant. Daniel was warm and welcoming and really helpful."
"Contact was maintained by 77 Diamonds even after delivery to remind me of the option of a free resizing if required."
"He even cleaned my wife's engagement ring which was 3 years old and it looked like brand new."
"They have taken the ring back repaired it cleaned and polished to look like it's brand new again."
"Mariana had my ring re-sized and polished and took every little care to ensure it was exactly how I wanted it!"
"Even one year after the sale they actually helped with repairing the ring."
Cons:
"Beware ⚠️ The 'fair' pricetag comes with a high cost. -ZERO customer care."
"I was slightly disappointed that after spending a significant sum on engagement and wedding rings with them, that I was charged for ring cleaning within the first 6 months of purchase."
"Even though the initial service and the rings themselves were great, the after care is quite poor."
"77 diamonds haven't apologised or acknowledged there mistake and even tried to blame me."
"After care service not good!"
"This whole experience has tainted my engagement slightly and while I've found a great diamond dealer in Hatton Garden to make the ring I want, I'm now 3 months into my engagement without a ring which has dampened the whole experience."
"I still haven‘t received my order and now need to shop somewhere else in order to finish my engagement ring in time."
Delivery and Appointment System
Pros:
"Despite very short notice the team at 77 diamonds managed to get the perfect ring to me ahead of schedule."
"First Class Service provided throughout the remote purchase process."
"The rings arrived super discreetly in the post so we had no worries that anyone would see that we had rings arriving in the post."
"We would normally pick up our rings but due to the current situation we had it delivered and it was with us the next day in a beautiful ribbon tied box."
"The ring was delivered on time and exactly as depicted on the website. The finish quality is brilliant and the ring was polished to perfection."
"Despite 8+ weeks of lead time, 77 Diamonds got me my engagement ring a few days earlier."
"I am very happy with the beautiful engagement ring I got and will definitely come back for the wedding ring!"
Cons:
"There was an issue with the postage, which was partly my fault."
"The appointment system is rubbish!"
"You have to book an appointment & when I noted to the lady on the phone that, being a shop, I'd hoped there'd be a walk-in option, she told me that they're not a shop, they're a bespoke jewellers."
"Their shipping system is the worst i’ve ever seen."
"Only issue I had was that the ring took almost 3 weeks to resize when I was told 7-10 working days."
"Awful experience. They took my money for a diamond with a guaranteed delivery date. Delivery date came and went with no delivery."
"APPALLING. I explained what I was looking for. They assured me they would be able to source the items. (...) When I went in they did not have the diamonds we agreed."