Address: Colchester Rd, Springfield, Chelmsford, Essex CM2 5PG, United Kingdom
Phone: +441245459222
Rating: 4.0
based on 353 reviews.
Customer Service
Pros:
"Paul O'Reilly has been very helpful throughout the whole process and kept us informed regularly of progress regarding a delivery date."
"Daniel at Inchape BMW Chelmsford showroom... went above and beyond to make our car purchase as smooth and hassle free as possible."
"I am delighted with my stunning 320d. Claire and Craig have been excellent."
"Every single aspect of my experience with BMW has been fantastic!!"
"The customer service I receive each and every time is outstanding."
"Really professional service as always!"
"The staff were very polite and professional."
Cons:
"Terrible experience! Lady on reception was nice enough, mentioned her colleague would be with me shortly... I still wasn’t seen."
"Went in for a recall and had so much hassle sorting it out it was a shambles."
"They’re hardly flooded with custom, with numerous salesman in the back room. Clearly not hungry enough to earn their commission as I was ready to buy with cash in the bank."
"The girls who's supposed to meet you with a smile in the service department has nothing but a snotty attitude and only looks down at you when you're there."
"Very poor Customer satisfaction."
"This was their Service manager who was very rude in speaking to the customer."
"Staff very unhelpful."
Communication
Pros:
"He was amazing, he helped me pick a specification that would suit me (and my dogs) he kept me up to date about progress and was in regular contact."
"Jack also made us feel that no question was a silly one, and also said we could call/email with any questions we might come up with."
"Courtney's communications with myself was very good throughout the course of service and the follow up repairs."
"Claire kept me informed every step of the way and was very helpful throughout."
"The video sent to my phone of the health check, is a great idea, let's me see how the underneath my car is holding up."
"Great service and communication from the ordering through to delivery and follow up after delivery."
"Laura who dealt with my service/MOT on Saturday is very nice and kept me up to date with everything."
Cons:
"Made a phone call mid morning... Late afternoon, not heard anything."
"Looking to purchase an approved used BMW. Couldn't get anyone to call me back, had to communicate via email."
"Second time visiting the dealership and second time having to go up to the receptionist to see if there’s someone I can speak too regarding upgrading my car after browsing for 30 mins."
"Today I had to take a day of work to go see Jack at BMW because for past 2 months I’ve been trying to get hold of him, left him messages to get back to me and no luck whatsoever."
"The sales lady I was speaking to ignored my last email."
"Have chased up 4 times, no call back from Jack."
"I did not receive any update for 2 weeks and I had to chase him."
Value for Money
Pros:
"I get buying directly from BMW is always going to be more expensive but there should always be room for negotiation."
"Only a minor repair but I will be using them again in the future."
"This resulted in cost savings for each of my visits, which was a nice surprise, many thanks."
"We now have two new wheels fitted at £55, a perfectly aligned and refitted sunroof and headliner, an immaculately presented car and service with a smile."
"He also managed to repair the fault rather than replacing the part."
"But they quoted us £150 labour to remove two tyres, fit the new wheels, refit the tyres and balance them. In comparison Kwik Fit quoted us £40."
"He pointed out the vehicle only required a minor service rather than a major."
Cons:
"Car went in for a service last month, which cost me £700+ (i know). But to be fair the service i received from Olivia originally was excellent."
"I find this unacceptable and very expensive. I feel like I am being ripped off and have asked the company why they are so expensive."
"Unfortunately i've updated original rating... so my peace of mind, is costing a small fortune in repairs and remedial works."
"They insisted that I sign paperwork agreeing to pay them £99 +VAT for diagnostic charge and for the repair work if THEY deemed they were not responsible."
"I've been left with an unnecessary bill of £580 to pay."
"Disgraceful, almost robbery. Had a misfire on my I8 after running a bit lumpy, was told it would cost about £4000 to pull the engine apart and diagnose, but probably needed a new engine."
"After purchasing a BMW 1 Series last September I have been informed by BMW Inchcape Chelmsford that the cost of my next service would be £639 pounds."
Professionalism
Pros:
"Wow what a wonderful experience."
"Main dealers can often get a bad rap but my recent experience in buying a new (used) car at Cooper Chelmsford has been overwhelmingly positive."
"Buying my first ever BMW at Cooper Chelmsford was done so effortlessly."
"Not only was my car collected for me in the morning, but it was returned to me-cleaned-in the evening, service completed on schedule."
"The MOT was completed within the time scale that was estimated and I received both a health check video and a verbal explanation from the service department on the current state of the vehicle."
"Although most of the paperwork took place over email due to the pandemic my interaction with staff was very pleasant."
"The whole process was smooth from start to finish."
Cons:
"If your BMW isn’t under warranty with these guys avoid at all costs."
"A 'too cool for school' attitude towards us by the staff left us feeling distinctly cool about their cars."
"They are only interested in getting sales. After this good luck in getting anything done."
"This is the same experience I have had with this dealership every time I have taken a car over the last 7 years."