Address: 121 Regent St., London, W1B 4HT, United Kingdom
Phone: +442078068904
Rating: 4.4
based on 123 reviews.
Customer Service
Pros:
"Such knowledgeable, helpful, attentive staff."
"Eduardo, who was extremely helpful, sincere and warm."
"Lauren was the saving grace today."
"Aleena, who simply went out of her way to make this such a special experience."
"These two ladies treat you like a human being and understand the meaning of customer service."
"Gisella McCormack delivered simply remarkable customer service at the Burberry flagship store- the type of service we would expect from a luxury brand."
"The staff members, akin to guardians of the Burberry legacy, are exceptionally well-versed in the brand’s offerings."
Cons:
"The customer service at this store is lacking and especially after they've made the sale."
"Nice items and nice looking store which is let down by rude and obnoxious store greeters."
"The worst customer service experience."
"Put me off buying from Burberry."
"They can't replace a damaged button on a three year old coat so why pay high prices for a coat that won't last?"
"BUT the staff is super unprofessional - they didn't manage to help their client's (including us), were chatting and making jokes with each other and also couldn't give us answers to our regular questions."
"Poor. Took my supreme x burberry trench in for a refit and they rudely refused."
Store Experience
Pros:
"Spanning several floors, the store showcases Burberry’s exquisite range of garments, accessories, and fragrances, each item meticulously crafted to bear the hallmark of the brand’s uncompromising quality and timeless design."
"If you want to get hands on the newest and most limited items from Burberry, this is the place for you."
"Beautiful store, global Flagship. Original architectural features, full Burberry collections."
"The carpet throughout the shop is lush."
"Huge and extremely premium Burberry showroom in the heart of the city."
"The store itself is huge and what you would expect if not more in terms of expectations for Burberry in London."
"The largest Burberry store in the world offers an amazing, personalized, and elevated shopping experience."
Cons:
"It looks small from the street but it’s cavernous inside."
"Access is a pain."
"This location is long overdue a healthy renovation to take it from 'wealthy grandmothers house in the 1980s' to something that resembles a modern and sophisticated high end flagship store."
"Not a great shop inside looks wise."
"It's very difficult to distinguish between men's and women's [trench coats]."
"Absolutely terrible layout of the store."
"The shop is on refurbishing right now, so they didn't have the shoes size I was looking for."
Product Quality and Selection
Pros:
"The prices at Burberry are high, but the quality of the products is excellent."
"Each item meticulously crafted to bear the hallmark of the brand’s uncompromising quality and timeless design."
"I’ve been to this store a few times over the past year and I’m always so impressed by the level of patience and guidance provided to you by staff."
"Staff are polite, friendly and helpful... you feel they are happy to help."
"Nice products though!"
"The craftsmanship on the coats and leather goods is incredible."
"All the products on display are very well displayed."
Cons:
"However, it is important to note that Burberry has been criticized for its high prices and its use of fur in some of its products."
"It’s just a shame that the quality of the products themselves seems to have suffered over the past couple of years."
"However, staff were slow and somewhat incompetent when it came to their products."
"They were not knowledgeable about prior products."
"I recently had a quality issue with a brand new tote bag and, whilst staff were more than happy to provide an exchange, I feel I should mention just how quickly the E-canvas material deteriorated over just a few weeks use."
"Very minimalist on items to buy and range."
"A stunning looking shop with 3x overpriced items."