Apple Birmingham Reviews Summary

Customer Service

Pros:

• "Staff was courteous and friendly. Went in with an appointment and we were seen to within 5 minutes of arriving."
• "Always incredibly efficient. Booked an appointment for a battery replacement for my iPhone and this was completed with little fuss and in only about an hour."
• "Resolved the issue promptly as well as offering additional services."
• "Special thanks to Ryan (has a beard - incase there is more than one Ryan) who sorted my connectivity issue with my Airpods Pro."
• "Visited on Thursday to get assistance with my air pods, was dealt with by Michael! He was incredibly awesome and so so helpful!"
• "Want to thank Lewis on the Genius Bar for helping me get my phone back to being functional."
• "Communicated well and ensured that I was happy with the service I had received before I left."

Cons:

• "Now I am been calling store from the morning almost 15 times, no member of staff answering the phone since store the open at 9am till closes at 7pm."
• "Have to wait for a while no matter what time or day u go in."
• "Worst customer service I’ve had in years."
• "Expected more from the hype that gets put around, initial customer service was average at best."
• "Checked in for my appointment and was kept waiting for over 20 minutes without anyone speaking to me."
• "A very unexpected HORRIBLE experience Bottom line: Terrible customer service, specially from Jess. I brought a working MacBook to repair and left with one that wouldn’t even charge/turn on."
• "Unhelpful manager and rude advisor, will not be going back to this store again."

Store Experience

Pros:

• "The building is really impressive inside & they had seats whilst we waited for the technician to re-boot her phone."
• "One of the greatest Apple stores I've ever been to as it's situated in a 1 huge building (you can't miss it)."
• "One of the coolest apple showroom I've ever seen. It's majestic and has all the up to date models for trial and to buy."
• "Apple Birmingham was bright, airy and clean. Staff to customer ratio was excellent for a Saturday."
• "Well, normally when you step inside an Apple Store, the gadgets are the wow factor - this time it's the building itself."
• "An excellent apple store very well set out with all hardware available to see and play with on the Apple Tables on the high street level."
• "Spacious store in a lovely building adjacent to Birmingham New Street station."

Cons:

• "Due to health restrictions I was made to stand in a corner and wait while a member of staff came to us."
• "Walked in and spoke to security and they stated that the repair section wasn’t here."
• "I was severely embarrassed today by a white woman in her mid-20s or early 30s with dark hair and glasses."
• "As I enter the building I suddenly have a white skinned, middle age male security guard stare at me... I believe it was racial profiling."
• "The first woman I met was so aggressive I wanted to leave talking to her right away."
• "Bad experience,staff discriminate person on the basis of appearance."
• "Absolutely Rude behaviour with the employee working on Ground floor to disrespect my wife with the 6 weeks old baby totally unacceptable."

Product Quality

Pros:

• "The build quality of the 11 pro max was superb."
• "They made me aware that I could claim back the cost from my contract provider and gave me the option to consider upgrading with Apple at anytime."
• "Beautiful shop with very helpful staff."
• "Very nice design, both the interior and exterior of the store are pristine."
• "The products really feel premium."
• "All of the store apple products are on display."
• "It's a beautiful building."

Cons:

• "Stay away from MacBook pro, I have bought one and has been over 4 times o repair and then they replace it and the new replacement was faulty again too many repair on that one."
• "So a battery replacement at £69 pounds ended up costing circa £800 due to poor service and planning."
• "Even the earbuds are quite low quality, and I had to return to service."
• "They didn’t have a screen in stock so a repair would take 5-10 days!"
• "How can you charge £49 for a case on a product I've just spent over 1k on?!"
• "They have my iPhone 14 in warranty for Last 3 months. They have fixed wrong part every time."
• "They do not display prices. Staff unqualified."