SuperBike Factory Donington Park Reviews Summary

Selection and Variety of Motorcycles

Pros:

• "There are so many options to choose from and the team were more than accommodating to help me find the right motorbike!"
• "They have a huge selection of bikes to cater for all tastes and budgets. From 125 right through to the latest spec super sports bikes."
• "Second time I buy a motorcycle from them and the staff has been very helpful. And the motorcycles I bought I haven't had any issues with them."
• "Loads of motorcycles in stock and also many accessories for sale."
• "Great selection of bikes, not too many accessories and clothing, worth the visit."
• "The garage/showroom is absolutely packed with so many different motorcycles catering for every different taste."
• "A massive selection of bikes but a very limited choice of scooters."
• "They have a Suzuki GSX650-F priced at just over £4,000 which is ready for a valve clearance."

Cons:

• "Most of the bikes in the SHOWROOM are dirty, requested to see a specific bike and spoke to a staff member who said no problem I'll have someone with you in 2 minutes wait there..... 15 minutes later was stood in same spot with nobody helping me."
• "Most of the motorcycles in stock require a good wash and a polish and they look pretty rough overall broken fairings, scratched etc."
• "Visited this place on 2 separate occasions to view bikes advertised on website and both times they were not available to see."
• "Went to look at a 2017 BMW advertised online with 'Part Exchange Available' at the Castle Donnington site. Many bikes appear dirty and not prepped to any great standard."
• "Plenty of parking, good cafe not too expensive not too cheap.. modern building with a huge amount of secondhand bikes.. tannoy kept asking people not to sit on bikes with out assistance.. small clothing department.."
• "Lovely looking site. Seemed strange to be stopping us in doorway to ask for personal details as I was intending to look at a bike."
• "Not impressed..went to buy Adventure bike and granted it was a little busy as it was bank Holidays etc but no one even acknowledged me, no one bothered to ask if they could offer any assistance."
• "Terrible presentation of bikes, all dirty and do not look like they've been serviced. Dusty bikes everywhere, not maintained..would definitely not buy a bike from here."

Customer Service and Staff Interaction

Pros:

• "Fantastic place to visit. Staff were great and it’s an experience in itself seeing all the bikes available to buy."
• "The lady with the red hair was really helpful and made sure I picked the right helmet for me, even if it meant spending less with them."
• "Tom on arrival was great. I had no experience in a motorbike dealership and was looking to buy my first motorbike. He was welcoming, enthusiastic and showed me a couple of bikes and gave some recommendations."
• "We had a wonderful experience at Donington Superbike Factory. Starting with Amber who was super helpful and not pushy at all."
• "A great place if you're a biker! Massive store with loads of bikes and clothing, accessories etc. Staff are friendly and knowledgeable with no high pressure sales."
• "Im a new rider, getting a full set of gear, they helped me pick out a helmet that fits as well as answering all my questions around what I do/don't need."
• "I visited the SuperBike factory shop recently, served by Jessica Farley. The knowledge and professionalism was second to none, and I can genuinely say it’s the best service I have ever received."
• "This is an amazing place. Such a warm and helpful group of people. We bought a bike and Peter was amazing."

Cons:

• "I haven't made a purchase here yet but the setup itself is great. Huge amount of stock, very good motorbike themed cafe on site, good toilet facilities. Nice roads around the area too so enjoyable for a little ride out."
• "My first and only visit to the superbike factory in Donnington. Their customer service and communication to customers is none existent."
• "Terrible after sales service, as soon as your card is swiped that’s it. Still waiting for a log book from last July can’t sell bike, can’t ride it either as makes insurance void, not being the legal owner - we’ve bought two bikes from here and won’t be buying any more!"
• "So after a week of trying to purchase a motorbike from superbike factory I have to say I am nothing but dissatisfied with the company and its staff."
• "I visited on its second day of opening. The number of bikes for sale is huge. Each bike has a QR code so you can look up its details. Great, until you have done this half a dozen times the novelty wears off."
• "We passed by here as it was somewhere my husband wanted to visit after passing his test. We were in here for about 45mins and not one staff member greeted us or asked if we needed assistance."
• "Never seen so many bikes! Love how they're all neatly set out too, and in groups, ie, all the KTM are together, all Suzuki together etc. No one bothered you either when you were looking. No hard sell which was fab."
• "Great place to visit have everything under one roof really good staff very happy with my purchase would definitely recommend this to anyone who is looking for a motorcycle guy was a knowledgeable lad and helped me choose the right bike for me cheers and keep up the good work take care keep safe 👍😎"