Address: 1 Vincent Way, Raikes Ln, Bolton, BL3 2NB, United Kingdom
Phone: +441204900900
Rating: 4.3
based on 234 reviews.
Customer Service
Pros:
"Absolutely over the moon. Fantastic service and a big thank you to Jason."
"I was kept updated at every point from manufacture to delivery."
"Fantastic service whilst purchasing my new car, Sean went above and beyond to get my car to me for delivery date."
"We are very pleased with the car and mostly how Sean dealt with the deal."
"Absolutely excellent service from Shiraz and Salim."
"Gurdev was amazing providing lots of helpful and honest information and after discussing what I was looking for in a vehicle, he helped me select a fantastic vehicle."
"Victoria was my assigned service team member, and she was pleasant, polite, and kept me up to speed on every detail."
Cons:
"Be very careful when told about ‘extra’ work being needed as the service team are either very incompetent or trying to fleece you."
"Always get bad service here regardless of how many times I visit this dealership throughout the years."
"However after 4 hours of waiting in the showroom my car was still not completed."
"Shockingly bad customer service."
"The service manager did not seem to understand their accountability towards customer SAFETY."
"However, I then dealt with Alice twice from the service department and found her patronising, dismissive and unhelpful on both occasions."
"Absolutely useless. Booked online for a service with a confirmation. When I arrived said they couldn't fit me in."
Sales Experience
Pros:
"He helped me get the right car at a great price, and that’s what it’s all about."
"I have just bought my seventh car from Williams. It's always a good experience."
"I got a great deal and a fantastic car."
"Mo, my salesperson was lovely & Noz who helped out with the handover was so nice too."
"Brilliant service from Chris in the Used Car section, found my son a fabulous car with low mileage that looks and performs like new and worked out a super value for money deal."
"Stuart Langdon was fantastic from beginning to end."
"Fantastic service from all the team at Williams BMW!"
Cons:
"Utterly disgusted by this dealership. Once the sale is made, what happens afterwards they dont care."
"Definitely don't recommend Williams Bolton service department so far."
"On complaint they have agreed to refund me the cost of the services."
"I am going to buy a new car in March 2024 and will now buy it from Bowker and I won’t be returning to Williams."
"Terrible customer service when car goes wrong."
"Williams Bolton, what a joke, their service is beyond bad, they show total contempt for their customers."
"I will definitely not be returning to Williams BMW Bolton again, and it’s somewhat put me off even owning a BMW with the sloppy service that they have provided."
Facility & Environment
Pros:
"What a place - smartest, cleanest, biggest car showroom we have visited so far."
"There are other lovely staff around too that offered me hot drinks and were kind to my daughters."
"Having had a few bad experiences with other car dealerships in Bolton... dealing with Williams Bolton BMW has been a breath of fresh air."
"The facilities inside the showroom were excellent, comfy seating area with coffee and cookies and clean toilet facilities too."
"Always a pleasure to visit BMW. You get free tea coffee plus more when your waitin for your car to be sorted."
"I received the full dealership experience, having the car unveiled to me from under a black drape."
"The reception staff were really friendly too, a novelty compared to the Jaguar & Audi staff!"
Cons:
"When you try to kill some time to walk around, the cars are all locked, there's nobody around to ask to unlock them."
"The receptionist ignored us and was rude."
"Terrible experience. Took my car for a service, inside was cleaned outside was left, I was told they ran out of water!"
"I have recently discovered that Bolton BMW has put many of its customers at risk by ignoring warning that in many of its models the isofix (child restraints) may be faulty."
"Very friendly treatment of all the friendly staff, except for one person who has made me sebturme a second-class citizen and has denigrated me and leaving me aside for an hour."
"The didn't care about me at all, after waiting for an hour we had chat for 10min."
"Would not go back They charged me £95+vat extra on top of Service cost without confirming with me for vehicle check."