PURESEOUL Soho • Korean Beauty Shop Reviews Summary

Product Selection and Variety

Pros:

• "The shop has a nice selection of Korean Beauty products from brands that are not really available elsewhere."
• "I love that there are mini shopping baskets for your skincare shopping too."
• "If you’re a k-beauty fanatic, then this store will feel like heaven to you."
• "It's so nice to be able to try products on my skin."
• "The variety of products is amazing, I always find the best K-beauty products with fast delivery!"

Cons:

• "While I'm pleased PureSeoul have an actual shop, the markup on the products is huge."
• "Re their comment on my review, no, their online store still doesn't offer the full Mixsoon range."
• "It's cheaper to buy from the Asian online stores and be a bit patient with shipping."

Price and Value

Pros:

• "The prices are alright even though they do tend to be on the higher side."
• "I love all the products i've bought, including the packaging and the delivery."
• "They have a great range of products, fair prices, lovely packaging and the delivery is super quick!"

Cons:

• "The prices were very reasonable and average compared to the rest of the stores."
• "It's a bit on the pricey side but reasonable if u consider the fact that they had to ship it."
• "Given that most places selling Asian products in the UK can be quite expensive, Pureseoul has pretty good prices!"

Customer Service

Pros:

• "The staff are friendly and knowledgeable."
• "Customer service was excellent and the sales reps were quite knowledgeable about the products and made useful recommendations."
• "Lena was very knowledge, ready to assist and overall had a great customer service presence."
• "I was assisted by Felicity. She helped me to choose the right products for my skin type and concerns."
• "The employees stood in every corner like guardsmen, staring down every customer and even going as far to follow them around the shop."

Cons:

• "When their systems did not work property at checkout they did make it like it was my fault."
• "I left and did my shopping in a Japanese store nearby because your staff member ruined my experience."
• "It can feel a bit uncomfortable at times since staff are always following me around."
• "The employees were aggressive towards me when I was trying to adjust my bag on my shoulder."
• "I felt as if she was being racist towards me and there were many other customers in store I am never entering that store ever again."

Online Experience

Pros:

• "Their webpage is also excellent, more available online."
• "The products came nicely packaged and in excellent condition."
• "The delivery was super fast and I'm extra happy with all the products I got!"

Cons:

• "Ordered my parcel on the 12th. its been more than 2 weeks and I DONT HAVE IT YET!"
• "I am writing review email to express complete dissatisfaction with your service."
• "Total waste of time. I spend 2 hours shopping on the website and purchased £250 worth of stuff."

Store Atmosphere

Pros:

• "The shop is clean and the staff are nice."
• "Nice interior! They have a wide selection of Korean skincare."
• "This store was very pretty and well organized."

Cons:

• "The experience felt a bit stressful because of the amount of people that were inside."
• "As someone neurodivergent, the space was a little crowded due to so many workers standing."
• "The shop is quite small so be prepared for it to be crowded."