Address: 24-36 Regent Street Saint James's, St. James's, London, SW1Y 4QF, United Kingdom
Phone: +443443325602
Rating: 3.7
based on 126 reviews.
Product Selection
Pros:
"This sports store truly impressed me with its wide range of sports gear and equipment."
"Whether you’re a professional athlete or a casual sports enthusiast, Lillywhites has something for everyone."
"Has a wide selection of trainers at good prices."
"Pretty much every conceivable sport and its respective kit I reckon can be found housed here."
"Good range of football gear in the football section."
"They have hundreds of cool sport items."
"I've been here to buy my cricket stuffs and never disappointed with the stock and also the price."
"6 floors of sporting goods and equipment."
"Great stock of sportswear."
"Good selection and bargains."
"I found everything I needed at affordable rates."
"There is a lot of collection, full range from running to football to rugby and hiking, etc."
"This store stocks for so many sports; from running to boating."
"You gotta love lilywhites i mean everything you will need for any sport will be there."
Cons:
"Staff was helpful but stock was lacking in some sizes for top flight options."
"There were no shoes at all in my size."
"More generally, there isn't really any good quality kit anymore."
"Sadly, they didn’t have any of the football jerseys I was looking for."
"only to find limited selection, and very limited range if sizes."
"It's difficult to find what you are looking for."
"Was disappointed by their limited NFL selection of teams."
"The store is like shopping in a stacked up warehouse."
"Lillywhites used to be a great sports shop back in the 80’s... has really gone down hill since sports direct has taken it over selling just the same cheap rubbish."
"Avoid outdoor section! There was no staff who can help."
Staff and Customer Service
Pros:
"The staff are knowledgeable and helpful and will usually provide good recommendations."
"Great customer service here especially the 5th floor running section."
"Dealt with Silvio at the flagship store. His knowledge of trainers and the needs of distance runners was amazing."
"We were so lucky to be served by Ingrid in Lillywhites Piccadilly."
"the guys on floor 5 specialising in racquets etc are great."
"Really friendly and really know their stuff which is absolutely crucial when you want to buy a racquet that suits you and your ability."
"Till the staff member was incredible and really went above and beyond to help my girlfriend and I with advice on trainers."
"The re-stringing service is cheap, at £10.00 compared to some other services which costs up to £30.00."
"The staff are knowledgeable."
"Service was fast and the staff were very knowledgeable and helpful."
"The staffs probably great you and help you to find what you are looking for."
"Is a great place if you like to get some good sport stuff not over price this is the right place for you, there is always helpful stuff."
"I don't normally expect such a good customer service at any sport directs, but the lady in charge of the Track & Field was absolutely amazing and helpful."
Cons:
"In general the customer service is not the best thing they have, not really helpful."
"Horrible experience with the staff, the lady at the counter, who called herself Martha was extremely rude."
"Service needs to improve in order for me to recommend coming here."
"The person in the store had no interest in helping."
"Staff are not very attentive but they're good when you approach them."
"Staff are genuinely some of the most USELESS individuals I have ever come across."
"employees are the only people in Lillywhites not required to wear a face mask."
"Staff were shouting at us, rather than just speaking, when we finally got their attention."
"Not only did it seem like they weren’t interested in doing anything related to their job, but they didn’t even seem sober."
"Staff are rude and act like they're royalty because they work in Piccadilly; it's just Lillywhites, calm down."
"Avoid at all costs if you expect any kind of customer service."
Store Layout and Organization
Pros:
"Easy to navigate the store."
"Although the place is huge, it's well organised and easy to find what you need."
"Everything is easy to find."
"Despite being crowded, the store is well organized."
"Store layout is easy to follow."
"Signage and floor guides help find your way around the different sections."
"Well organized with clear signs for different sections."
"The store is kept clean and organized even with the large number of people."
Cons:
"Finding someone to ask for help is like finding a needle in a haystack."
"Store layout is chaotic."
"It was quite cluttered, and the store didn’t seem to have any logical order."
"Too crowded and feels overwhelming with so much stock and signage."
"The organization of items could be better, it seems a bit cluttered and cramped."
"Not well signposted, so hard to find specific items."
"The shop is overcrowded and very difficult to move around."
"Products are just stuffed onto shelves with no real order."
"Difficult to find products because of the cluttered displays."
"Layout of the store makes it hard to find the exit."
Value for Money
Pros:
"Prices are very reasonable."
"For the price, the quality is decent."
"You get a good deal for what you pay for."
"Price matching with other stores which is good."
"They have a range of products to suit all budgets."
"Found some really good deals that you can’t find anywhere else."
"Great for discounts and offers."
"The sale section always has some great bargains."
Cons:
"While they do have lower-end cheaper items, the quality reflects this."
"There were cheaper alternatives, but you could tell the quality wasn't there."
"Not sure if it’s worth paying the premium for some of the items."
"Sometimes the prices can be a bit high for certain brands."
"Discounted items are sometimes of questionable quality."
Overall Shopping Experience
Pros:
"Overall, a good experience for any sports lover."
"Loved the atmosphere of the store."
"For tourists, it’s a must-visit for affordable sports gear."
"I always enjoy my time when I go to Lillywhites."
"The shopping experience is generally quite good."
"My overall experience at Lillywhites was positive thanks to the staff on the 5th floor."
Cons:
"The experience is marred by the chaos in the store."
"My first and last time visiting Lillywhites."
"The checkout queues are insane."
"The experience can be quite hectic due to the volume of people."
"It’s just too busy and crowded for a relaxing shopping experience."
"Had to leave because the atmosphere was just too stressful."