Apple Brent Cross Reviews Summary

Customer Service

Pros:

• "I was served by Kyle. What a gent. A total joy to be served by. Patient, tentative, and listened to everything with empathy and compassion."
• "However when I came in yesterday to repair my Mac, the service was just superb. I hadn't pre-booked, but was given a space 30 mins later with the repair team."
• "I really appreciate the way, 'Apple Watch Bands' are always displayed out, so I can look at them properly without pressure or having to ask staff to get them out."
• "I was checked in with a smile by the young lady at the front that directed me to the back of the store to take a seat."
• "Place is nice. Staff are lovely."
• "The experience of going to this Apple store is, in my opinion, amazing."
• "I could not speak more highly of the customer service I received at the Apple Store in Brent Cross."

Cons:

• "Pity that I have to give them a 1, but that’s the only way to leave a review."
• "I wasn’t able to get an ideal solution either, because what started as a small problem on my previously functional laptop ended up with having to erase all of my data."
• "Manager was apologetic about the delay however it was absurd that the repair of my laptop, replacing of the top case, took 13 days, when I was informed it would be completed within 7-10."
• "A room full of sales staff, but the only member of staff dealing with online orders, spending over 20 minutes explaining to one customer how to use their purchase."
• "There is no central point to ask a question as to how you get help."
• "Wait 15 minutes to be told there’s a 40 minute ‘virtual queue.’ No signage, no welcome."
• "But it looked overcrowded inside the shop, I wouldn't call it COVID-safe."

Staff Interaction

Pros:

• "He was so patient and helpful with explaining everything."
• "Today I visited the Apple Store, I was very distressed because my iPhone had stopped working. I was helped by Owen in the Tech team and I was truly thankful for his patience, his expertise and his kindness."
• "I had an appointment with the genius’s to find out why my watch wasn’t charging. Didn’t have to wait long at all, store wasn’t busy and staff were amazing!"
• "Apsolutely amazing staff. They couldn't have done enough to help us."
• "Crucially, the staff at this store are extremely friendly and have a wealth of knowledge."
• "Another friendly young lady by the name of Zaina came to assist me."
• "Very professional service with very friendly staff."

Cons:

• "Seriously an unpleasant experience."
• "I found the person there a little defensive, rather than apologetic, which would have been more appropriate."
• "I often review companies, businesses and Apple has let MANY customers down today."
• "The customer service is terrible."
• "This store is pathetic service and no respect to the customers."
• "Apple has bad customer service to begin with but this shop has the worst customer service i have ever experienced."
• "I've never had a such bad experience like in Apple Brent Cross."

Product Availability and Store Layout

Pros:

• "The layout and design of this store is so very stylish and sleek."
• "The store had a great selection of Apple products, from iPhones and iPads to Macs and Apple watches."
• "These items were in stock."
• "The store also had a great selection of accessories, such as cases, covers and chargers."
• "Store is big, bright, clean and well organised inside."
• "The store is impeccably clean and tidy."
• "No item out of place here."